Our behaviour is influenced by connections through out social networks
By - Neal Cole

Unlocking Insights With Behavioural Economics

Can Behavioural Economics Save Market Research? When I first started working in market research I realised that people frequently don’t say what they mean and don’t do what they say. Behavioural economics suggests that this is because our decisions are heavily influenced by cognitive biases, we post-rationalise (see Choice Supportive bias) the reasons for decisions and behaviour is strongly influenced