Not invented here bias can slow down the adoption of good new ideas
By - Neal Cole

Is Not Invented Here Bias Undermining Your Growth?

What is not invented here bias? Even in the digital age new ideas and innovations can take a long time to be adopted by organisations that could benefit from them. Why is this? Not invented here bias refers to where “If I (or we) didn’t invent it, then it’s not worth much.” The behavioural economist Dan Ariely conducted experiments to

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