SEO Services & The Scams To Avoid

SEO Services & How To Spot SEO Scams! On an almost daily basis I receive emails about SEO  services offering to “optimise” my site and improve my Google search ranking. These SEO services often claim to guarantee to get my site at the top of the first page of Google (even though I have already achieved… Continue reading SEO Services & The Scams To Avoid

The Psychology of Loss Aversion

Why do people suffer from loss aversion? As anyone who has bought stocks during a bull market will know, making a quick profit is great. But making a loss is difficult to stomach! Behavioural scientists call this loss aversion. People are intrinsically afraid of losses. When compared against each other people hate losing more than… Continue reading The Psychology of Loss Aversion