A broken user experience can completely kill conversions and yet many companies make changes without evidence and launch features no one wants. Why do companies put so little effort into fixing their user experience? Could it be that no one ever gets promoted for fixing a broken user experience, but shiny new features are much more likely to be
Why Should You Do Usability Testing? Updated: 24/11/2020 To create a pain free user experience and optimise conversion it is essential to carry out usability testing research. Sure, you can ask a few people around the office to check out your new site, but it is more important to get feedback from ‘real users’ who do not work in e-commerce and
How To Apply Psychology To Conversion Optimisation: Conversion rate optimisation is about persuading visitors to convert. Persuasive content that utilises psychological triggers can help you significantly improve your conversion rate. Outlined below are 17 ways you can use such techniques to more effectively engage your visitors to increase your conversions. 1. Ownership focuses our attention on what we