Category Archives: Herd instinct

Why Should Marketers Target the Subconscious Mind?

Should we trust our gut instinct? If you believe everything written about the human mind on social media you would think that people are incapable of making a good decision. We are certainly prone to various cognitive biases that influence our judgement. Our herd instinct also leads us to copy the behaviour of others when faced with… Read More »

How To Use Behavioural Science To Boost Conversions

Why Is Behavioural Science The Key To Effective Marketing? In the book, The Growth Strategy That’s Being Ignored, by Paul Rouke, a number of the contributors argue that for conversion rate optimisation (CRO) to be a significant driver of growth a customer centric approach needs to be embedded into the company’s culture from the C-suite… Read More »

Why Do Some Ideas Go Viral?

What is the Bandwagon Effect? For an idea to go viral people have to copy and share it with other people they interact with.  But what makes this process continue to build up momentum for an idea to spread throughout our social networks? Many marketers focus on targeting “influencers” but is this the right approach?… Read More »

The Psychology of Pokemon Go

Learn the psychological secrets of Pokémon Go’s success! In just two weeks Pokemon Go, the augmented reality smartphone game designed by Niantic, achieved over 21 million active users in the US, more than Candy Crush did at its peak. The game’s popularity has quickly spread in other countries  and it is now becoming a global… Read More »

7 Marketing Lessons From The Brexit Campaigns

The UK’s EU referendum result surprised many people outside the UK. But a review of the strategies used by the campaigns  gives some clear reasons for the outcome and provides some important lessons for marketers.  The Remain campaign was expected to win partly because of the uncertainty that leaving the UK would create. The fact… Read More »

Is It Time To Kill-Off The Conversion Funnel?

What Does Behavioural Economics Tells us About Conversion Funnels?   We Are Connected: Most conversion funnels appear to be based upon linear models of decision making such as  A.I.D.A (Attention, Interest, Desire, Action). However, this ignores the fact that people are connected and use their networks extensively to identify who they can trust. This means they… Read More »

Are Most Purchase Decisions The Result Of Social Influence?

  Can most of the things we buy really be the result of the behaviour and opinions of other people, whether openly or through covert imitation? This challenges conventional thinking about how people make decisions and common assumptions that most market research is based upon. However, many of these are false assumptions so isn’t it about time… Read More »

What Makes Social Networks Tick?

Why Do People Cooperate in Social Networks?   What underlies the evolutionary success of the human race and allows social networks to function? In the book I’ll have what she’s having by Bentley, Earls (@Herdmeister) and O’Brien, the authors’ assert that cooperation between individuals is key to both. Research into a diverse range of group… Read More »

How Do Social Networks Influence Human Behaviour?

Do People Act in Isolation? In ‘I’ll have what she’s having’; Mark Earls and his co-authors explain how social learning (i.e. imitating other people) acts as the engine for the spread of culture, human behaviour and ultimately innovation. The authors reassert the need for those wanting to influence mass behaviour to move away from the… Read More »

Are People More Rational When Buying Financial Services & Big Ticket Items?

Insights From Behavioural Economics: I’ve worked as a customer insight and research manager in financial services (FS) for most of  my career. During this time I’ve noticed that colleagues often assume that people are more rational when buying financial products compared to other categories of goods and services. There is a perception that FS products… Read More »