By - Neal Cole

The Psychology of Pokemon Go

Learn the psychological secrets of Pokémon Go’s success! In just two weeks Pokemon Go, the augmented reality smartphone game designed by Niantic, achieved over 21 million active users in the US, more than Candy Crush did at its peak. The game’s popularity has quickly spread in other countries  and it is now becoming a global phenomenon. So, why did Pokemon

By - Neal Cole

17 Psychological Conversion Optimisation Tips

How To Apply Psychology To Conversion Optimisation:   Conversion rate optimisation is about persuading visitors to convert. Persuasive content that  utilises psychological triggers can help you significantly improve your conversion rate. Outlined below are 17 ways you can use such techniques to more effectively engage your visitors to increase your conversions.   1. Ownership focuses our attention on what we

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