Learn the psychological secrets of Pokémon Go’s success! In just two weeks Pokemon Go, the augmented reality smartphone game designed by Niantic, achieved over 21 million active users in the US, more than Candy Crush did at its peak. The game’s popularity has quickly spread in other countries and it is now becoming a global phenomenon. So, why did Pokemon
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- Posted in Behavioural Economics, Brand, Cognitive Strain, Emotional context, Endowment Effect, Herd instinct, Loss Aversion, Psychology, Rewards, Social Learning, Social Networks, Social proof
By - Neal Cole