Category: Cognitive Strain

Posted on 26th July 201611th May 2018
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Posted in Behavioural Economics, Brand, Cognitive Strain, Emotional context, Endowment Effect, Herd instinct, Loss Aversion, Psychology, Rewards, Social Learning, Social Networks, Social proof

The Psychology of Pokemon Go

Learn the psychological secrets of Pokémon Go’s success! In just two weeks Pokemon Go, the augmented reality smartphone game designed by Niantic, achieved over 21 million active users in the US, more than Candy Crush did at its peak. The game’s popularity has quickly spread in other countries and it is now becoming a global phenomenon. So, why did Pokemon

Tagged : Blog, Gaming, growth hacking, Herd theory, Marketing planning, Pokemon Go, psychology

Posted on 23rd April 20125th January 2018
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Posted in Behavioural Economics, Cognitive Strain, System 1 and System 2, Website Optimization

By - Neal Cole

The Psychology of CAPTCHA

How Does The Brain See A CAPTCHA? CAPTCHA’s are a popular way of stopping bots or machines interact with certain elements on a website. But how does a person’s brain react to a CAPTCHA? To understand this we need to consider how people make decisions. In his book Thinking, fast and slow, Daniel Kahneman outlines how the human brain uses

Tagged : Behaviouraleconomics mrx cro Behaviour brain decisions, Blog