Learn the psychological secrets of Pokémon Go’s success! In just two weeks Pokemon Go, the augmented reality smartphone game designed by Niantic, achieved over 21 million active users in the US, more than Candy Crush did at its peak. The game’s popularity has quickly spread in other countries and it is now becoming a global… Continue reading The Psychology of Pokemon Go
Category: Cognitive Strain
The Psychology of CAPTCHA
How Does The Brain See A CAPTCHA? CAPTCHA’s are a popular way of stopping bots or machines interact with certain elements on a website. But how does a person’s brain react to a CAPTCHA? To understand this we need to consider how people make decisions. In his book Thinking, fast and slow, Daniel Kahneman outlines… Continue reading The Psychology of CAPTCHA