How has Coronavirus Changed Behaviour? How will the Coronavirus crisis disrupt digital marketing and who will be the winners and losers? Coronavirus has already resulted in major changes in consumer and organisational behaviour. Many countries went into initial lockdowns and are now having to manage local lockdowns in response to spikes. Lockdown has had… Continue reading How is Coronavirus Changing Digital Marketing?
Behavioural Change Through Habit Formation: Why is it when most people make New Year resolutions they don’t succeed in changing their behaviour? According to the psychologist BJ Fogg, the reason most attempts at behavioural change fail is that we don’t create new habits. However, marketing is all about behavioural change as if we don’t influence… Continue reading How To Use Behavioural Science To Create New Habits:
Most Attempts At Behavioural Change Fail! Behavioural change is not easy. Have you ever tried to change a long-standing habit or create a new habit? Perhaps you tried to give up smoking, eat fewer sugary foods, start taking regular exercise, or just spend less time on social media. It’s often difficult isn’t it and the… Continue reading Why Do Most Attempts At Behavioural Change Fail?
Is Behavioural Science Key To Effective Marketing? In the book, The Growth Strategy That’s Being Ignored, Paul Rouke and other contributors argue that for conversion rate optimisation (CRO) to be a significant driver of growth a customer centric approach needs to be embedded into the company’s culture. This need to come from the C-suite down and… Continue reading How To Use Behavioural Science To Boost Conversions
The Power of Commitment & Consistency! Why is commitment and consistency one of the most powerful and persuasive techniques? Why would people ignore long held opinions and follow a course of action against their own best interests? What drives blind commitment and consistency? To understand the answers to these questions we outline the evidence… Continue reading How Commitment and Consistency Influences Behaviour
Marketing is a Discipline! In a recent podcast, Rory Sutherland, of Ogilvy and Mather UK, said that the second client marketing departments are “reduced to ‘MarComs’ marketing is almost lost”. So why do organisations think marketing is solely about communications and not about behavioural change? Marketing communications is of course a fundamental element of the marketing mix, but… Continue reading Can Behavioural Economics Save Marketing?