By - Neal Cole

How is Coronavirus Changing Digital Marketing?

How has Coronavirus Changed Behaviour?   How will the Coronavirus crisis disrupt digital marketing and who will be the winners and losers? Coronavirus  has already resulted in major changes in consumer and organisational behaviour.  Many countries went into initial lockdowns and are now having to manage local lockdowns in response to spikes. Lockdown has had a huge impact on how

By - Neal Cole

How To Use Behavioural Science To Create New Habits:

Behavioural Change Through Habit Formation: Why is it when most people make New Year resolutions they don’t succeed in changing their behaviour? According to the psychologist BJ Fogg, the reason most attempts at behavioural change fail is that we don’t create new habits. However, marketing is all about behavioural change as if we don’t influence behaviour we have failed. Marketing

By - Neal Cole

Why Do Most Attempts At Behavioural Change Fail?

Most Attempts At Behavioural Change Fail! Behavioural change is not easy. Have you ever tried to change a long-standing habit or create a new habit? Perhaps you tried to give up smoking, eat fewer sugary foods, start taking regular exercise, or just spend less time on social media. It’s often difficult isn’t it and the same is the case when

By - Neal Cole

How To Use Behavioural Science To Boost Conversions

  Is Behavioural Science Key To Effective Marketing? In the book, The Growth Strategy That’s Being Ignored, Paul Rouke and other contributors argue that for conversion rate optimisation (CRO) to be a significant driver of growth a customer centric approach needs to be embedded into the company’s culture. This need to come from the C-suite down and requires  aligning  the customer experience

By - Neal Cole

How Commitment and Consistency Influences Behaviour

The Power of Commitment & Consistency!   Why is commitment and consistency one of the most powerful and persuasive techniques? Why would people ignore long held opinions and follow a course of action against their own best interests? What drives blind commitment and consistency? To understand the answers to these questions we outline the evidence and examples of how to

Marketing strategy should use behavioural economics to provide a framework for behavioural change
By - Neal Cole

Can Behavioural Economics Save Marketing?

Marketing is a Discipline! In a recent podcast, Rory Sutherland, of Ogilvy and Mather UK,   said that the second client marketing departments are “reduced to ‘MarComs’ marketing is almost lost”. So why do organisations think marketing is solely about communications and not about behavioural change? Marketing communications is of course a fundamental element of the marketing mix, but marketing is a discipline and

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