What is the Bandwagon Effect?
For an idea to go viral people have to copy and share it with other people they interact with. But what makes this process continue to build up momentum for an idea to spread throughout our social networks? Many marketers focus on targeting “influencers” but is this the right approach? Analysis of the bandwagon effect may provide answers to these questions.
Herd instinct – Are most purchase decisions the result of social influence?
Herd instinct – How do social networks influence human behaviour?
Herd instinct – What makes social networks tick?
Word of Mouth – 6 myths about word of mouth marketing.
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- About the author: Neal provides digital optimisation consultancy services and has worked for brands such as Deezer.com, Foxybingo.com, Very.co.uk, partypoker.com and Bgo.com.
- Neal has had articles published on website optimisation on Usabilla.com and as an ex-research and insight manager on the GreenBook Blog research website. If you wish to contact Neal please send an email to firstname.lastname@example.org. You can follow Neal on Twitter @northresearch, see his LinkedIn profile or connect on Facebook.