Over 130 Original Blog Posts:

 Neal Cole is the founder of Conversion Uplift Ltd which is a digital marketing consultancy that specialises in conversion rate optimisation

Welcome to the Conversion Uplift blog. We have  categorised articles into seven key topics, but alternatively you can use the search function in the left margin.


  1. Behavioural economics & psychology  – How do we make decisions and what motivates our behaviour?
  2. Blogs – Writing blogs
  3. Digital marketing & website optimisation
  4. Innovation
  5. Marketing and media
  6. Market research & insights
  7. Search Engine Optimisation (SEO)

 Behavioural Economics & Psychology:

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Arousal Are images of beautiful women on websites a distraction?

Backfire effect: How does fake news shape beliefs?

Bandwagon effect: Why do some ideas go viral?

Behavioural change: Why do most attempts at behavioural change fail?

Behavioural sciences: How to use behavioural sciences to boost conversions.

Brexit decision making psychology: Why emotion won over logic.

Co-operation in social networks: What makes social networks tick?

Commitment & consistency: What is the most powerful weapon of persuasion?

Decision-making journey: Is it time to kill-off the conversion funnel?

Decision-making rules of thumb: Why do people prefer their gut instinct to research?

Decision-making: Are people more rational when buying financial services and big ticket items?

Entourage effect: How does the entourage effect impact loyalty schemes?

Implicit motivations: Why should marketers target the subconscious mind?

Loss aversion: Why are people more concerned potential losses than winnings?

Marketing: 4 Common myths about human decision-making.

Marketing and behavioural economics: Does MarComs signal the death of marketing?

Motivations: What does mountaineering tell us about human motivations?

Names – how they influence behaviour: How to use the power of names to boost conversion

Narrative fallacy: Why are habits of successful people a myth?

Paradox of Choice: 11 strategies from the Paradox of Choice to boost conversions

Pokemon Go: The psychology of Pokemon Go & how to benefit from the obsession.

Social influence on human decisions: Are most purchase decisions the result of other’s behaviour and opinions? 

Social influence: How do social networks influence human behaviour?

Survivorship bias: Don’t let this bias destroy your optimisation strategy!

Thinking, fast and slow by Daniel Kahneman: Do you want to understand how people make decisions?


Writing blog posts: 8 reasons to start blogging today!

Business blogs – 5 reasons to build a business blog today!

Digital Marketing & Website Optimisation:

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A/B Testing tools: Which A/B testing tool should you choose?

Abandonment recovery & re-marketing: 8 Tools to engage visitors who abandon your website

Address Lookup for forms & checkout: 10 Free & paid for address lookup solutions to boost conversion.

Artificial Intelligence & testing (Sentient Ascend review): How is AI disrupting conversion rate optimisation?

Auto-play: Why is auto-play bad for conversion?

Average user: The myth of the average user!

Bandit testingAre bandit tests superior to A/B tests?

Behavioural change: Why do most attempts at behavioural change fail? 

Behavioural science: How to use behavioural science to boost conversion. 

Books for website optimization: 10 awesome books to help you optimize your website. 

Book reviewThe growth strategy that’s being ignored.

Conversion funnel: Is it time to kill-off the conversion funnel?

Cross-browser testing 12 Cross Browser testing tools to improve user experience and your conversion rate.

Cultural dimensions:What you need to know about cross-cultural website optimization.

Basics – why A/B test: Why do companies not A/B test their websites?

Brand guidelines & testing: Why are your brand guidelines suffocating your ability to innovate?

CAPTCHA: What does psychology tell us about using CAPTCHA on websites?

Card sorting: How to use online card sorting to improve your site architecture and 6 tools to use.

Conversion conference 2015: Insights for website optimization.

Dark UX: Dark UX or persuasive design?

Design feedback: Why you should not use focus groups to evaluate your home page! 

Email marketing: 12 email verification solutions to boost conversions.

Email marketing: How to use emails to encourage more click-throughs

Email marketing: How to avoid the spam filter in eight easy steps

Explainer video: How to create an awesome explainer video.

Eye tracking & facial coding: Awesome eye tracking solutions.

Forms: 62 web form design best practice to optimise conversions.

Friction and cognitive load: How to minimise cognitive load to improve usability.

Gambling sites: Secrets of optimising gambling sites – bonuses

Glossary of conversion: Glossary of conversion marketing terms.

Google design sprint: Why should you use a Google 5 day design sprint?

Google Optimize: How to get started with Google Optimize.

Heuristic evaluation: How to conduct a heuristic evaluation of a website. 

Hotjar review (2017): Hotjar analytics review

Hotjar Insight: Can you really get heatmaps, form analytics, online surveys,user testing and more for $29 a month?

Icons for navigation: Are Icons without labels conversion killers?

Image optimization: Image optimization tools to improve load speed and conversion.

Images of women: Do images of beautiful women boost conversion?

Live chat: How to use live chat to increase sales.

Load speed: How to improve site load speed to increase conversions. 

Low-contrast content: Why does low-contrast text kill your conversion rate?

Mobile only usersWhy the mobile only user experience needs your attention right now.

Motivations: Why should marketers target the subconscious mind?

Myths about website optimization6 myths about website optimization that must die

Names: How to use the power of names to boost conversion

Navigation findability: How to improve your website navigation using tree testing.

Navigation and onboarding tools: How to improve conversions using customer onboarding platforms.

Optimization process: 8 steps guaranteed to boost your conversion rate.

Paradox of Choice: 11 strategies from the Paradox of Choice to boost conversions. 

Personalisation (B2B): 7 strategies for B2B personalisation.

Personas: How to use personas to improve conversions.

Poker: How can poker help boost your conversion rate?

Prioritising testing ideas: How should you prioritise your A/B testing ideas?

Process: How important are processes in CRO?

Psychological instincts: 11 psychological instincts to improve your content marketing.

Ratings & reviews: 6 rating and review platforms to build credibility and trust.

Rewarding behaviour: The psychology of rewards & how to motivate your customers.

Strategy: How smart is your approach to CRO?

Strategy: What is conversion rate optimisation?

Strategy7 Marketing myths about online conversion optimisation

Strategy: Should you optimise your site for your best customers?

Strategy for testing: Should testing your calls to action be a default strategy for conversion optimisation?

Testing plan creation – 6 types of test to optimize websites: How to optimize your website’s performance.

Tips for conversion: 17 Conversion tips to help optimise your website

Tools: The ultimate Digital Marketing & Website Optimization Toolbox – Over 300 tools, including many free tools, to optimize your conversion rate.

Tools for start ups: 5 free digital tools every start-up should have!

Video spokesperson: How did Virgin Holidays achieve a 30% uplift in seat upgrades?

Visual analytics: 15 free and paid for visual analytics solutions to boost revenues.

Voice of Customer tools: How to use online Voice of Customer tools to boost conversion.

Web analytics: 18 Free and Paid For Web Analytics Solutions.


Copying and CRO: How to use copying for better innovation.

Not invented here bias: Why does it take time for good ideas to be adopted?  

Silos and conversion optimisation: Why are silos killing your growth strategy?

Marketing & Media:

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Brexit campaign: 7 marketing lessons from the Brexit campaigns.

Brands: Do people really connect with brands at an emotional level?

Pepsi ad: Was the Pepsi ad trying to do the wrong job?

Pokemon Go: The psychology of Pokemon Go & how to benefit from the obsession. 

Social media: Is LinkedIn the New Facebook?

Social media: Over 50 awesome tools to optimize your social media activity.

Strategy: Is digital marketing a zero-sum game?

Strategy: What can brands learn from the 2017 general election campaign?

Word of Mouth marketing: 6 Myths About Word of Mouth Marketing

Market Research & Usability:

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Action planning: How can you ensure research influences and is linked to marketing strategy?

Behavioural economicsIs behavioural economics the key to unlocking insights?

Card sorting: 6 online card sorting tools to improve website navigation.

Competitor analysis: 10 website audience comparison tools for competitor benchmarking.

Eye tracking & facial coding solutions: Awesome eye tracking solutions to optimise digital content. 

Focus groups: Why should you stop using focus groups?

Gall’s Law: What are the implications of Gall’s Law for digital marketing?

Hick’s Law: What does Hick’s Law tell us about user experience design?

iMotions eye tracking: A closer look at iMotions eye tracking

Implicit Association Test: How do you measure customers’ sub-conscious motivations?

Implicit methods of research: Are implicit techniques the future of market research?

Insights: Do companies care about the quality of market research?

Law of small numbers: Does the Law of small numbers Explain Many myths. 

Online survey tools: How to use online voice of customer tools to boost conversion + 22 tools to use.

Mystery shopping: Why should you use video mystery shopping to protect your brand?

Perception of market research: What do business people really thing about market research?

Political opinion polls: Why did the opinion polls fail to accurately predict the 2015 UK General Election result?

US political poll:  Why did the polls get it wrong again?

Political opinion polls & voters: Do opinion polls influence voters?

Reliability of usability research: Does usability research reflect real human behaviour?

Tree testing: How to improve your website navigation using tree testing.

Usability testing: How to do usability testing to improve conversions

Value of research: Why do companies buy cheap market research?

Voice Of the Customer Programmes: 5 Ways to get more valuable insights from your Voice Of the Customer programme.

Voice of the Customer Surveys: Why are Voice Of the Customer surveys fundamentally flawed?

Why customers visit websites:  Remember what visitors want from your website!

Word clouds: 5 ways to use word clouds to enhance digital marketing


Keyword research is an important component of SEO for any website

Keyword research: How to do keyword research and 18 awesome tools to use.

Link building tools: 18 powerful link building tools to drive more traffic to your website.

Link building: Private Blog Networks – A SEO Guide. 

Search Console: How to use Google’s Search Console to boost conversions.

SEO scamsWhy is SEO the biggest SCAM on the internet? 

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