About Us

Conversion Uplift Ltd

Conversion Uplift is a marketing consultancy which specialises in using behavioural change techniques to improve conversion rates and increase revenues from digital marketing. We use insights from behavioural science, data analytics, customer and usability research and design best practice  to improve the digital customer experience and increase profitable outcomes for your business. This delivers sustainable growth for businesses in a measurable and customer centric way.

What clients say:

RGAx – Re-insurer based in London:

“Conversion Uplift worked with RGAx on the development of a new customer service and was a real asset in that process. They brought genuine insight and expertise to the group.” – Richard Verdin, Managing Director, RGA EMEA.

Bwin and Bgo.com – gaming sites based in London:

“Conversion Uplift gets to bottom of your problem, and brings clear, concise and thorough plans to the table. They  will be the first guys I contact when I need conversion help and I couldn’t recommend them any higher!” – Danny Mahon, Head of Marketing at Foxy Bingo and Bgo.com

Whizz.com – Award winning virtual maths tutor:

I worked with Conversion Uplift on a competitor analysis based on web site strategy, traffic and buyer behaviour. They were very open to understanding my goals for the project and worked with me every step of the way in preparing the report I needed. They are very knowledgeable in all of the aspects of digital marketing and CRO that we discussed. I very much appreciated their insights and recommend them highly. – Bill McLaughlin – CMO at Whizz Education

How it began!

Neal Cole founded Conversion Uplift Ltd in 2016 after over 20 years working for blue-chip companies in digital marketing and customer insight. Neal has a passion for digital optimisation and applying best practice Image of Neal Cole, Conversion Rate Optimisation Specialistand behavioural science to help solve marketing problems.

We offer consultancy services to organisations seeking to improve the performance of their digital channels in a sustainable way.

We have expertise in applying insights from psychology and behavioural science to help us understand why and how people make decisions in real life. This assists the process of website design and optimisation.

Disciplines required for website optimization

Disciplines Required for Website Optimization

We improve revenues and conversion rates for websites using a number of strategies. These include  web analytics, heuristic analysis, buyer persona development,  customer journey mapping and A/B testing.

Steps in AB Testing Process

Steps in A/B Testing Process

We work throughout the UK including London, Liverpool, Manchester and Chester. We have also worked in Gibraltar and Paris.

If you would like an introductory consultation you can email  neal.cole@conversion-uplift.co.uk or phone 077649 51465.