Conversion rate optimisation is a strategic process for driving business growth

Conversion Uplift Ltd

Conversion Uplift is a marketing consultancy founded by Neal Cole. We specialise in web analytics, A/B testing and data visualisations to improve conversion rates and increase revenues from digital marketing. Recent projects include:

      • Website evaluation and recommendations for improving conversions.
      • Creating and coding A/B tests in Google Optimize.
      • Audit of Google Analytics set up and implementation
      • Audit of Google Tag Manager and implementing new data layer variables and tags.
      • Automating complex funnel visualisations in Data Studio.


We use insights from web analytics and data visualisation to improve the digital customer experience and increase profitable outcomes for your business. In addition, we use behavioural science, customer and usability research and design best practice to give clear recommendations to optimise conversion rates.   This delivers sustainable growth for businesses in a measurable and customer centric way. Call us now on +44 077649 51465.

RGAx – Re-insurer based in London:

“Neal worked with RGAx on the development of a new customer service and was a real asset in that process. He brought genuine insight and expertise to the group.” – Richard Verdin, Managing Director, RGA EMEA.

Bwin and – gaming sites based in London:

“Neal gets to bottom of your problem, and brings clear, concise and thorough plans to the table. He will be the first guys I contact when I need conversion help and I couldn’t recommend him any higher!” – Danny Mahon, Head of Marketing at Foxy Bingo and – Award winning virtual maths tutor:

I worked with Neal on a competitor analysis based on web site strategy, traffic and buyer behaviour. Neal was very open to understanding my goals for the project and worked with me every step of the way in preparing the report I needed. Neal is very knowledgeable in all of the aspects of digital marketing and CRO that we discussed. I very much appreciated his insights and recommend him highly. – Bill McLaughlin – CMO at Whizz Education.

How it began!

Neal Cole founded Conversion Uplift Ltd in 2016 after over 20 years working for blue-chip companies in digital marketing and customer insight. Neal has a passion for digital optimisation and using data, analysis and behavioural science to help solve marketing problems.

We offer consultancy services to organisations seeking to improve the performance of their digital channels in a sustainable way.

We have expertise in applying insights from psychology and behavioural science to help us understand why and how people make decisions in real life. This assists the process of website design and optimisation.

Disciplines required for website optimization
Disciplines Required for Website Optimization

We improve revenues and conversion rates for websites using a number of strategies. These include  web analytics, heuristic analysis, buyer persona development,  customer journey mapping and A/B testing.

Steps in AB Testing Process
Steps in A/B Testing Process

We work throughout the UK including London, Liverpool, Manchester and Chester. We have also worked in Gibraltar and Paris.

If you would like an introductory consultation you can email or phone +44 077649 51465.