About Us

An heuristic evaluation is an important step in conversion optimisation process

Conversion Uplift Ltd

Conversion Uplift is a marketing consultancy founded by Neal Cole. We specialise in web analytics, conversion rate optimisation and data visualisations to improve conversions, and increase revenues from digital marketing. Recent projects include:

      • Website evaluation and recommendations for improving conversions.
      • Creating an A/B testing program and coding A/B tests in Google Optimize.
      • Audit of Google Analytics set up and implementation
      • Audit of Google Tag Manager and implementing new data layer variables and tags.
      • Automating analytics reports, sales funnel visualisations and KPI dashboards in Data Studio.


We use insights from web analytics and data visualisation to improve the digital customer experience and increase profitable outcomes for your business. In addition, we use behavioural science, customer and usability research and design best practice to give clear recommendations to optimise conversion rates.   This delivers sustainable growth for businesses in a measurable and customer centric way. Call us now on +44 01978 896787.

RGAx – Re-insurer based in London:

“Neal worked with RGAx on the development of a new customer service and was a real asset in that process. He brought genuine insight and expertise to the group.” – Richard Verdin, Managing Director, RGA EMEA.

Bwin and Bgo.com – gaming sites based in London:

“Neal gets to bottom of your problem, and brings clear, concise and thorough plans to the table. He will be the first guys I contact when I need conversion help and I couldn’t recommend him any higher!” – Danny Mahon, Head of Marketing at Foxy Bingo and Bgo.com

Hastings Direct – Award winning car insurer:

Neal came into Hastings to help us move our web analytics coverage and capability forward. From the outset Neal was consistently able to demonstrate his breadth of knowledge but also his strong work ethic and determination to overcome the challenges he encountered was admirable. Neal’s communication skills allowed him to integrate himself within the wider teams as well. I would have no hesitation in recommending Neal for similar roles and sincerely hope I work with him again in the future.


Andrew Meduca – Lucky Dreams

Working with Neal and the rest of the Conversion Uplift team has been an incredible success. The team got up to speed quickly – transforming and improving our web analytics set up and implementing an A/B testing framework for the business. They delivered positive results from day 1. I wouldn’t hesitate to recommend Neal and his experienced team to any digital company.”

How it began!

Neal Cole founded Conversion Uplift Ltd in 2016 after over 20 years working for blue-chip companies in digital marketing and customer insight. Neal has a passion for digital optimisation and using data, analysis and behavioural science to help solve marketing problems.

We offer consultancy services to organisations seeking to improve the performance of their digital channels in a sustainable way.

Strong expertise in applying insights from psychology and behavioural science to help us understand why and how people make decisions in real life. This assists the process of website design and optimisation.

Disciplines required for website optimization
Disciplines Required for Website Optimization

We improve revenues and conversion rates for websites using a number of strategies. These include  web analytics, heuristic analysis, buyer persona development,  customer journey mapping and A/B testing.

Steps in AB Testing Process
Steps in A/B Testing Process

We have worked with clients throughout the UK, but also internationally in New Zealand, Hong Kong, France,  and Gibraltar.

If you would like an introductory consultation you can email  info@conversion-uplift.co.uk or phone +44 01978 896787.