How to connect Google Analytics 4 to BigQuery.

Connecting Google Analytics 4 to BigQuery – A Step-by-Step Guide Google Analytics 4 brings data science to the mass market by allowing you to export data for free to Google BigQuery, Google’s powerful cloud based data warehouse platform. Google Analytics 4 has many innovative features which makes it a valuable complement to Universal Analytics. One… Continue reading How to connect Google Analytics 4 to BigQuery.