By - Neal Cole

Create an Exploration Report in Google Analytics 4

A Step-By-Step Guide to Create an Exploration Report in Google Analytics 4   Google Analytics 4 offers users a powerful suit of insight tools in the form of the Analysis Hub. I have previously covered how to create a funnel report in Google Analytics 4, and this should be one of your go to reports for optimising your site or

By - Neal Cole

Using Predictive Audiences in Google Analytics 4:

In October 2020, Google launched its machine learning web analytics platform, Google Analytics 4. GA4 not only offers advanced web analytics, but its predictive audiences can be used to identify which users are most likely to convert or churn.  This allows marketers to create more effective campaigns in Google Ads for both remarketing and re-engagement. GA4 could also allow marketers

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