By - Neal Cole

How to Create a Funnel Analysis Report in Google Analytics 4

A Step-By-Step Guide to Create a Funnel Analysis Report in Google Analytics 4   The funnel analysis report in Google Analytics 4 is an awesome report which anyone involved in conversion rate optimisation will find invaluable. The report can help you instantly identify areas with the greatest potential for optimisation. It allows you to automate and compare completion rates for

By - Neal Cole

How to create events in the Google Analytics 4 Interface

A Step-By-Step Guide to Creating Events in Google Analytics 4 Interface:   Google Analytics 4, Google’s machine learning powered web analytics platform, is an event-based solution for the modern digital experience. Unlike Universal Analytics, users can create new events in Google Analytics 4 within the new interface. This  enables users to create more targeted goals (now called conversions), and to

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