By - Neal Cole

How to Track Events in Google Analytics 4 with Google Tag Manager

A Step-By-Step Guide to Events in Google Analytics 4: Updated 17/2/2021 Tracking events in Google Analytics 4 lies at the heart of Google’s new AI powered web analytics platform. Unlike Universal Analytics, Google Analytics 4 uses an event driven model to identify new insights about web or app users. GA4 automatically measure some types of events, such as clicks on