By - Neal Cole

How To Upgrade to Google Analytics 4 with Google Tag Manager

  A Step-By-Step Guide to Implementing Google Analytics 4 with GTM Updated 17/04/2021 Google Analytics 4 is the innovative next generation web analytics platform from Google. GA4 has been created using the power of machine learning to automatically alert you to new trends in user behaviour. In addition, the old interface of ‘Audience’, ‘Acquisition’, ‘Behaviour’, and ‘Conversion’ has been replaced