A Step-By-Step Guide to Chrome Dev Tools for Google Analytics: Google Chrome Dev Tools allow you to test and debug your analytics implementation to ensure the level of data integrity matches your expectations. As a web analytics consultant I frequently see the consequences of where there has been little or no attempt to test and debug Google Analytics and
Apps and the mobile marketing funnel: In today’s dynamic world, new mobile apps are launching at breakneck speed. The mobile app industry is evolving at a pace like never before, with a staggering 3.4 million apps in the Apple App Store alone. To get ahead of the competition, it is imperative that mobile app businesses understand how to discover, target,
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