Month: October 2020

Posted on 28th October 202028th October 2020
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Posted in Web Analytics, Website Optimization

How to Use Chrome Dev Tools For Debugging Google Analytics and GTM

A Step-By-Step Guide to Chrome Dev Tools for Google Analytics: Google Chrome Dev Tools allow you to test and debug your analytics implementation to ensure the level of data integrity matches your expectations. As a web analytics consultant I frequently see the consequences of where there has been little or no attempt to test and debug Google Analytics and

Posted on 7th October 202012th October 2020
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Posted in Mobile, Strategy, User Experience, Website Optimization

By - Jaron Soh

Understanding The Mobile Marketing Funnel

Apps and the mobile marketing funnel: In today’s dynamic world, new mobile apps are launching at breakneck speed. The mobile app industry is evolving at a pace like never before, with a staggering 3.4 million apps in the Apple App Store alone. To get ahead of the competition, it is imperative that mobile app businesses understand how to discover, target,

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