How Do You Measure Your CTA Click-Through Rate? Clicks on call-to-action buttons can be overrated if they don’t result in a conversion, but a good click-through rate on a button is a strong indicator of how relevant and engaging your offer is to visitors. That’s why it’s important to record clicks on call-to-actions by setting up click events in
A Step-By-Step Guide Creating a Split Test in Google Optimize: Google Optimize is Google’s excellent free A/B testing and personalisation solution which allows you to create a split test in a matter of minutes. It is making online experimentation accessible to even the smallest website. Google Optimize is on the verge of doing what Google Analytics previously did for
A Step-By-Step Guide to The Google Analytics Audit Checklist Google Tag Manager has helped revolutionise the way many websites manage tags, but like any software solution it requires time and careful planning to optimise implementation. The Google Tag Manager audit checklist helps you identify areas for improvement, but also opportunities to enhance data quality and analysis. As
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