By - Neal Cole

How to measure the real click-through rate for a CTA in Google Analytics

How Do You Measure Your CTA  Click-Through Rate?   Clicks on call-to-action buttons can be overrated if they don’t result in a conversion, but a good click-through rate on a button  is a strong indicator of how relevant and engaging your offer is to visitors. That’s why it’s important to record clicks on call-to-actions by setting up click events in

By - Neal Cole

How To Create a Split Test in Google Optimize

A Step-By-Step Guide Creating a Split Test in Google Optimize:   Google Optimize is Google’s excellent free A/B testing and personalisation solution which allows you to create a split test in a matter of minutes. It is making online experimentation accessible to even the smallest website. Google Optimize is on the verge of doing what Google Analytics previously did for

By - Neal Cole

The Google Tag Manager Audit Checklist

  A Step-By-Step Guide to The Google Analytics Audit Checklist   Google Tag Manager has helped revolutionise the way many websites manage tags, but like any software solution it requires time and careful planning to optimise implementation. The Google Tag Manager audit checklist helps you identify areas for improvement, but also opportunities to enhance data quality and analysis.   As

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