By - Neal Cole

How To Upgrade to Google Analytics 4 with Google Tag Manager

  A Step-By-Step Guide to Implementing Google Analytics 4 with GTM Updated 17/04/2021 Google Analytics 4 is the innovative next generation web analytics platform from Google. GA4 has been created using the power of machine learning to automatically alert you to new trends in user behaviour. In addition, the old interface of ‘Audience’, ‘Acquisition’, ‘Behaviour’, and ‘Conversion’ has been replaced

By - Neal Cole

Google Tag Manager Preview Mode

A Step-By-Step Guide to Google Tag Manager Preview Mode:   The new Google Tag Manager Preview mode offers a powerful platform for testing and debugging  the implementation of GTM tags and Google Analytics on your website. It allows you to examine in real-time  which tags are firing on a web page,  which tags are being blocked, what data is being

By - Neal Cole

How to Use Chrome Dev Tools For Debugging Google Analytics and GTM

A Step-By-Step Guide to Chrome Dev Tools for Google Analytics:   Google Chrome Dev Tools allow you to test and debug your analytics implementation to ensure the level of data integrity matches your expectations. As a web analytics consultant I frequently see the consequences of where there has been little or no attempt to test and debug Google Analytics and

By - Jaron Soh

Understanding The Mobile Marketing Funnel

Apps and the mobile marketing funnel: In today’s dynamic world, new mobile apps are launching at breakneck speed. The mobile app industry is evolving at a pace like never before, with a staggering 3.4 million apps in the Apple App Store alone. To get ahead of the competition, it is imperative that mobile app businesses understand how to discover, target,

By - Neal Cole

How to measure the real click-through rate for a CTA in Google Analytics

How Do You Measure Your CTA  Click-Through Rate?   Clicks on call-to-action buttons can be overrated if they don’t result in a conversion, but a good click-through rate on a button  is a strong indicator of how relevant and engaging your offer is to visitors. That’s why it’s important to record clicks on call-to-actions by setting up click events in

By - Neal Cole

How To Create a Split Test in Google Optimize

A Step-By-Step Guide Creating a Split Test in Google Optimize:   Google Optimize is Google’s excellent free A/B testing and personalisation solution which allows you to create a split test in a matter of minutes. It is making online experimentation accessible to even the smallest website. Google Optimize is on the verge of doing what Google Analytics previously did for

By - Neal Cole

The Google Tag Manager Audit Checklist

  A Step-By-Step Guide to The Google Analytics Audit Checklist   Google Tag Manager has helped revolutionise the way many websites manage tags, but like any software solution it requires time and careful planning to optimise implementation. The Google Tag Manager audit checklist helps you identify areas for improvement, but also opportunities to enhance data quality and analysis.   As

By - Neal Cole

Common Google Tag Manager Mistakes & How to Avoid Them

10 Common Google Tag Manager Mistakes:   Migrating to Google Tag Manager for your analytics and tag management needs can be incredibly beneficial. This is because GTM enables agile working and  data enrichment with limited, and often no developer assistance. However, as a web analytics consultant I regularly come across common Google Tag Manager mistakes that can break GTM or

By - Neal Cole

How to use custom segments in Google Analytics to boost conversions

  A Step-By-Step Guide to Custom Segments in Google Analytics:   Custom segments are one of my favourite features of Google Analytics because unlike goals they work retrospectively, and they offer users a multitude of options, including creating audiences for remarketing purposes. This flexibility means custom segments can be incredibly powerful in uncovering barriers to conversion, identifying new opportunities and

By - Sandeep Shah

AB Testing Tools Customer Reviews – Movers and Shakers

Analysis of A/B Testing Tools Customer Reviews & Market Presence As a greater proportion of sales move online the use of A/B testing tools is likely to increase as more organisations see the value in conversion rate optimisation (CRO).  I’m a self-taught developer, and worked my way to running the Product team at Webtrends Optimize and sitting on the board