By - Zara Walker

How Remarketing Can Boost Sales for Your eCommerce Site

What is Remarketing? Have you ever noticed that one week you might google something about dog collars and within a few days, Facebook is displaying everything from dog treats to those collars you looked at… only cheaper? This is a clever technological advancement that is giving a substantial amount of power to businesses and marketers. But, that power isn’t only

By - Lilian Chifley

Digital Marketing Strategy: How to Structure A Plan?

Source: https://unsplash.com/photos/hpjSkU2UYSU   How to Develop a Digital Marketing Plan: When it comes to selling products and services to a geographically dispersed market, digital marketing can be the most effective and appropriate approach  to do so. Whether you own a brick and mortar business, a service, an eCommerce store, or an affiliate marketing website, your digital marketing strategy will determine

By - Vanessa Davis

How to Create a Conversion Optimization Plan Everyone Understands

What is a conversion optimization plan? Conversion rate optimization (CRO) is the practice of modifying websites in order to increase their effectiveness at turning visitors into customers. CRO is just one of the many available strategies for improving website performance, which include pay-per-click advertising (PPC), search engine optimization (SEO), social media marketing (SMM), and others. The main difference between these

By - Charles Phan

What You Need To Know About Consumer Behaviour

Why Consumer Behavior? When you want to make a new product or create a marketing campaign, the most important thing you’ll be considering is consumer behaviour. Their behaviour and habits as well as their decision making process is what defines your next steps. So, consumer behaviour is something that you really need to understand well, in order to sell your

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