By - Alexandra Reay

8 Facts About AI in the Marketing Revolution

AI and the Marketing Revolution Digital marketing is experiencing substantial changes in the last few years due to the impact of Artificial Intelligence (AI). A report shows that over 60% of companies with an innovation strategy are using AI to identify opportunities in data they would have missed otherwise. But the new technology goes way beyond strategic decision-making because it

By - Paul Thornton

Google Ads Tips to Make You More Money in 2019

12 Google Ads Tips for 2019: Whether you’re new to Google Ads (previously called Google AdWords) or you’re thinking about taking a dive into online advertising in 2019, it’s important to know what you’re getting into. Whilst it’s pretty easy to open up a Google Ads account, getting the most out of your dollar is not as straightforward. Whilst our

By - Adela Belin

10 Facebook Ad Targeting Tips to Reach the Right Audience

  Why Facebook Ads?   You may be well versed with the benefits of advertising on Facebook and the massive reach this platform can give your business. But have you wondered why you have not seen an increase in traffic or your conversion rate in spite of spending so much on Facebook ads? Clearly, something’s amiss.  In all probability, your

By - Jennifer Saunders

5 Steps for Understanding and Targeting Your Buyers Personas

Why Create Buyer Personas? Knowing the personas of your buyers is a no-nonsense shortcut to revenue growth and solid brand presence. The buyer persona knowledge gives you the opportunity to focus all your resources in a way that will ensure maximum efficiency and is a powerful strategy for conversion rate optimisation. Marketing Insider Group conducted an interesting survey not too

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