Web Analytics 101 – A Contractor’s Guide To Improving Your Website Analytics

Web Analytics – A Consultant’s Perspective: Like any data source web analytics can only be valuable if the data it generates is an accurate reflection of what it is supposed to be measuring. This is why I am regularly employed by companies to audit their web analytics and improve tag implementation and reporting. This experience… Continue reading Web Analytics 101 – A Contractor’s Guide To Improving Your Website Analytics

10 SaaS Marketing Metrics For A Lean Business!

SaaS Marketing Metrics To Die For! SaaS marketing companies live and die by metrics. To grow a SaaS company rapidly and in a sustainable way it’s essential to quickly identify the effectiveness of different strategies. If necessary change tactics swiftly to survive. Metrics need to allow you to measure the impact of your strategy and… Continue reading 10 SaaS Marketing Metrics For A Lean Business!

Strategies for Optimising Your SaaS Marketing Funnel

Getting Customers Through The SaaS Marketing Funnel: How often do you hear the SaaS marketing funnel is all about rapidly growing subscriptions and reducing churn? These metrics are undoubtedly important to the success of your business. This one size fits all approach to the recurring subscription business model is problematic. It ignores the nature of… Continue reading Strategies for Optimising Your SaaS Marketing Funnel

10 Marketing Automation Techniques to Increase eCommerce Conversions

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How To Use Marketing Automation in 2019 Does marketing automation represent a new phase in the role of marketing in business?Marketing is the lifeblood of every business, big or small. And it’s history goes a long way back, taking its modern form back to the Industrial Revolution. In recent times marketing has changed our lives… Continue reading 10 Marketing Automation Techniques to Increase eCommerce Conversions

How to Design Your Website For The Mobile-First Experience in 7 Easy Steps

Why Mobile-First?   It doesn’t matter how awesome the desktop version of your website is, if you haven’t primed your website for the mobile experience you’ll be missing out on lots of potential sales. Your website needs to be optimized for everything when it comes to mobile, from the design to the overall shopping experience.… Continue reading How to Design Your Website For The Mobile-First Experience in 7 Easy Steps

How Remarketing Can Boost Sales for Your eCommerce Site

What is Remarketing?   Have you ever noticed that one week you might google something about dog collars and within a few days, Facebook is displaying everything from dog treats to those collars you looked at… only cheaper?   This is a clever technological advancement that is giving a substantial amount of power to businesses… Continue reading How Remarketing Can Boost Sales for Your eCommerce Site

Digital Marketing Strategy: How to Structure A Plan?

How to Develop a Digital Marketing Plan:   When it comes to selling products and services to a geographically dispersed market. Digital marketing can be the most effective and appropriate approach to do so. Whether you own a brick and mortar business, a service, an eCommerce store, or an affiliate marketing website. Your digital marketing… Continue reading Digital Marketing Strategy: How to Structure A Plan?

How to Create a Conversion Optimization Plan Everyone Understands

What is a conversion optimization plan?   Conversion rate optimization (CRO) is the practice of modifying websites in order to increase their effectiveness at turning visitors into customers. CRO is just one of the many available strategies for improving website performance. Some include pay-per-click advertising (PPC), search engine optimization (SEO), social media marketing (SMM), and… Continue reading How to Create a Conversion Optimization Plan Everyone Understands

What You Need To Know About Consumer Behaviour

Why Consumer Behaviour?   When you want to make a new product or create a marketing campaign, the most important thing is consumer behaviour. Their behaviour and habits as well as their decision making process is what defines your next steps.   So, consumer behaviour is something that you really need to understand well, in… Continue reading What You Need To Know About Consumer Behaviour

8 Facts About AI in the Marketing Revolution

  AI and the Marketing Revolution   Digital marketing is experiencing substantial changes in the last few years due to the impact of Artificial Intelligence (AI). A report shows that over 60% of companies with an innovation strategy are using AI to identify opportunities in data they would have missed otherwise.   But the new… Continue reading 8 Facts About AI in the Marketing Revolution