By - Neal Cole

Personal Injury Landing Pages That Convert

How to create personal injury landing pages that convert! Personal injury claims can result in a payment of tens of thousands of pounds and so fees of several thousand pounds can be earned by the lawyer who gets the business. That’s why companies are prepared to bid an average of £75 per click in AdWords for the keyword phrase “personal

By - Neal Cole

Five Design Mistakes That Kill Conversion Rates

Common Design Mistakes To Avoid: Good web design is usually simple and intuitive, but that doesn’t mean web design is easy or that design mistakes don’t occur. This is why it’s important to bring together specialists in areas such as UX design, conversion optimisation and user research to help create a great user experience that delivers a high conversion rate.

By - Neal Cole

How To Create A Powerful Tagline For Your Site

Should You Display A Tagline? Taglines were at one time all the rage. Now increasingly websites are ignoring one of the most valuable areas of real estate – the space next to the site ID.  Are marketers right to drop the tagline or is this a missed opportunity to communicate something important to your users? What is a tagline? A

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