By - Neal Cole

What Makes A High Converting Real Estate Landing Page?

  Is Your Real Estate Landing Page Leaking Money? The real estate and buy-to-let sector is highly competitive and derives most of its traffic from paid search advertising (i.e PPC and display advertising). For this reason it is especially important to optimise real estate landing page design when traffic is so expensive. I’ve already written about how to create a

By - Neal Cole

11 Usability Insights From Don’t Make Me Think!

Don’t Make Me Think! Steve Krug communicates almost everything he needs to say with the title of his book – Don’t make me think! Everything on a web page should be self-evident, obvious and self-explanatory. A good design should be intuitive and almost instantly recognisable for what it does or sells. If it isn’t that obvious you are probably doing

By - Neal Cole

Why capturing imagination is more powerful than reason!

Do customers want to believe in what you are offering? Our imagination can be extremely vivid and is a powerful force in determining our behaviour. A good example of this is was how the Leave campaign in the EU referendum used the slogan “Let’s take back control” to try to convince people to vote for Brexit. This slogan was intended

By - Neal Cole

Inside The Nudge Unit – How Small Changes Make A Big Difference:

Inside  The Nudge Unit –  How To Use EAST For Behavioural Change: A majority of people understand the basic principles of an experiment as they probably had to conduct one or two when they were at school. Unfortunately once people leave school most of us abandon this approach and instead follow our herd instinct. People are encouraged to learn the

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