By - Neal Cole

What Makes A High Converting Real Estate Landing Page?

  Is Your Real Estate Landing Page Leaking Money?   The real estate and buy-to-let sector is highly competitive and derives most of its traffic from paid search advertising (i.e PPC and display advertising). For this reason it is especially important to optimise real estate landing page design when traffic is so expensive. I’ve already written about how to create

By - Neal Cole

11 Usability Insights From Don’t Make Me Think!

Don’t Make Me Think!   Steve Krug communicates almost everything you need to know with the title of his book – Don’t make me think! Everything on a web page should be self-evident, obvious and self-explanatory. A good design should be intuitive and almost instantly recognisable for what it does or sells. If it isn’t that obvious you are probably

By - Neal Cole

Why capturing imagination is more powerful than reason!

Do customers want to believe in what you are offering?   Our imagination can be extremely vivid and is a powerful force in determining our behaviour. History shows that people are often not rational in the choices they make and imagination is a more important driver of decision making.   For example, the Leave campaign in the EU referendum used

By - Neal Cole

Inside The Nudge Unit – How Small Changes Make A Big Difference:

Inside  The Nudge Unit –  How To Use EAST For Behavioural Change: A majority of people understand the basic principles of an experiment as they probably had to conduct one or two when they were at school. Unfortunately once people leave school most of us abandon this approach and instead follow our herd instinct. People are encouraged to learn the

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