By - Neal Cole

How Timely Interventions Boost Motivation & Performance

Timely Interventions Change Behaviour: We all know that the timing of a request or intervention can have a huge influence on the response we get. This is why timely is an important element of  EAST (EASY, ATTRACTIVE, SOCIAL, TIMELY) and other behavioural change frameworks. EAST was developed by the UK government’s Behavioural Insights Team (BIT) to provide policymakers with a

By - Gloria Kopp

Top Tips for Creating Conversion-Increasing Content

12 Surprisingly Effective Tips for Creating Conversion-Increasing Content Content is one of the leading powers of marketing, and it cannot be avoided. If you want your business to succeed, using content is a great step in the right direction. However, you’re going to want to make sure that your content can convert the leads reading it into profitable customers. Not

By - Neal Cole

Why Are Registration Forms on Gaming Sites So Poor?

Secrets of Optimisation of Gambling Sites – Registration: In my first post on optimising gambling sites I covered the psychology behind using bonuses as an acquisition tool. In this post you will learn about the challenges of optimising account creation and registration forms. Regulation Forms and Account Creation: Registration forms for gambling sites are mandatory to ensure players meet minimum

By - Neal Cole

Be Like amazon! Even a Lemonade Stand Can Do It

7 Insights From ‘Be Like amazon’:   Why are Amazon  so successful? Are there certain guiding principles that allow companies to be like Amazon to establish and sustain a dominant position in their market? How do these organisations make decisions to ensure their continued dominance? But why do some of these companies such as Kodak and Sears lose their way

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