By - Neal Cole

How To Use Behavioural Science To Create New Habits:

Behavioural Change Through Habit Formation: Why is it when most people make New Year resolutions they don’t succeed in changing their behaviour? According to the psychologist BJ Fogg, the reason most attempts at behavioural change fail is that we don’t create new habits. However, marketing is all about behavioural change as if we don’t influence behaviour we have failed. Marketing

Tailor your copy for maximum conversions
By - Victoria Greene

How To Tailor Your Copy For Maximum Conversions

Conversion Rate Optimisation Best Practices 2018 For New Website Copy: Conversion rate can be summarised as the average number of users who take a desired action while visiting your website, be that purchasing a product, signing up to an email list, or whatever. A high conversion rate is good news for your business, and there are a lot of factors

By - Neal Cole

Does Skeuomorphism Improve Adoption of Technology?

What is Digital Skeuomorphism?   Skeuomorphism is the design concept which uses ornamental design elements to create three dimensional effects to make items resemble their real-world counter-parts.  Digital skeuomorphism is frequently used to provide a visual cue in the design of user interfaces and web design. This can help improve your conversion rate because it makes a design more intuitive.

By - Neal Cole

Why Content Is Not King in Content Marketing!

What’s Important In Content Marketing? “Content is king” is one of those meaningless statements that some marketers use to justify content marketing for content marketing’s sake. Content is not king because without a clear purpose and customers who want to read and respond to it with a desired action it is worthless. Just like advertising, you can guarantee that a

By - Neal Cole

Blockchain Technology – Is It All Hype?

Is blockchain technology a useful and valuable innovation or is it 99% hype? I’ve noticed lots of articles claiming that it will change digital marketing and advertising forever, but I’ve seen little evidence of live applications that solve any real problems. Can it really help with fraud, conversion rate optimisation or attribution? To get to the bottom of the blockchain technology

By - Neal Cole

65 Reasons Why MPs Should Have Stopped Brexit

Updated: 04/03/2020: Protect The UK’s Future: Every government estimate of the impact of Brexit indicates  that it will will harm the UK economically and the impact of new trade deals with other countries will be marginal. In addition, Brexit is likely to reduce the UK’s  influence in Europe and the world as a whole as we are forced to rapidly

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