5 Important Factors to Consider for Effective Local SEO Marketing

Why Local SEO Marketing? As a local business owner, you are probably aware that reaching new customers is essential for growing your business. While traditional marketing such as newspaper ads and posters can target the older customers, if you want to broaden you customer appeal to a younger audience you’ll need to get acquainted with… Continue reading 5 Important Factors to Consider for Effective Local SEO Marketing

How to Conduct Competitive Analysis to Improve Marketing Performance

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Why Competitive Analysis Improves Marketing Performance: If you want to become a top player in your industry, you’ll have to understand the dynamics of today’s marketplace. Your marketing performance can be significantly improved if you manage to acknowledge and understand the mindset and strategies of your competitors. Remember, digital marketing is a zero-sum game. A competitive… Continue reading How to Conduct Competitive Analysis to Improve Marketing Performance

Reputation Management SEO Advanced Tactics

Why Reputation Management? SEO for reputation management is one of the most talked about topics today. There are millions of consumers online looking at your various pages to make their purchasing decisions. This is a good thing, most of the time – people are informed and you get the chance to control your own narrative… Continue reading Reputation Management SEO Advanced Tactics

Making Lead Generating Content Work For You

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How To Create Lead Generating Content : If gaining leads through your website is the Holy Grail then web content is the map that takes you there. In a world of thousands if not millions of websites jostling for attention. Quality content is what defines you and makes you stand out in a crowded marketplace.… Continue reading Making Lead Generating Content Work For You

How to Boost Conversions Using Psychological Tactics

Why Do Psychological Tactics Work? Psychological tactics boost conversions because studies have shown that 90% of consumers’ buying decisions are influenced by emotions. In almost any case, a website will try to sell a product or a service. However, even though the product or service is great, your visitors might still not buy them. Why?… Continue reading How to Boost Conversions Using Psychological Tactics

Why The LIFT Model Can Help Lift Your Email Conversion Rates

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How To LIFT Your Email Conversions: We all need a little lift every now and then — even your email marketing. In an increasingly digital world, emails are vital drivers of conversions. As a result, it’s crucial that your campaigns are fine-tuned and perfected. But how? You might have heard of the LIFT model before.… Continue reading Why The LIFT Model Can Help Lift Your Email Conversion Rates

How to Benefit from Data-Driven Marketing Strategies

Why Data-Driven Marketing Strategies? Data-driven marketing has become a popular phrase among entrepreneurs, especially with the development of big data. For users and business owners alike, there has never been an easier time to satisfy one’s curiosity. Users can look up nearly everything online, which means business owners can do so as well. Data is… Continue reading How to Benefit from Data-Driven Marketing Strategies

Is Big Data Mostly Hype?

What is Big Data and What Does it Mean for Marketing? If you’re into technology and online marketing, then you’ve definitely heard of the big data concept. It’s everywhere. Since it’s so prevalent in online marketing guides, you might assume that it’s absolutely necessary to infuse your strategy with big data analytics. Is it? Some… Continue reading Is Big Data Mostly Hype?

How Do Visual Design feedback Tools Help Optimise Websites?

Why visual design feedback? Insightful visual design feedback can prevent changes being made to your site that can damage the user experience and reduce your conversion rate. Your website should be like a highly-tuned racing car that provides a high performance and competitive driving experience. A website’s code, design and content are like the car’s… Continue reading How Do Visual Design feedback Tools Help Optimise Websites?