By - Daniela McVicker

5 Important Factors to Consider for Effective Local SEO Marketing

Why Local SEO Marketing? As a local business owner, you are probably aware that reaching new customers is essential for growing your business. While traditional marketing such as newspaper ads and posters can target the older customers, if you want to broaden you customer appeal to a younger audience you’ll need to get acquainted with local SEO marketing. Even if you

By - Tiffany Harper

How to Conduct Competitive Analysis to Improve Marketing Performance

Why Competitive Analysis Improves Marketing Performance: If you want to become a top player in your industry, you’ll have to understand the dynamics of today’s marketplace. Your marketing performance can be significantly improved if you manage to acknowledge and understand the mindset and strategies of your competitors. Remember, digital marketing is a zero-sum game. A competitive analysis process allows you to

By - Adelina Benson

Reputation Management SEO Advanced Tactics

Why Reputation Management? SEO for reputation management is one of the most talked about topics today. There are millions of consumers online looking at your various pages to make their purchasing decisions. This is a good thing, most of the time – people are informed and you get the chance to control your own narrative and public image. However, there

By - Grace Carter

Making Lead Generating Content Work For You

How To Create Lead Generating Content : If gaining leads through your website is the Holy Grail then web content is the map that takes you there. In a world of thousands if not millions of websites jostling for attention, quality content is what defines you and makes you stand out in a crowded marketplace. While there are many companies

By - Margaret Reid

How to Boost Conversions Using Psychological Tactics

Why Do Psychological Tactics Work? Psychological tactics boost conversions because studies have shown that 90% of consumers’ buying decisions are influenced by emotions. In almost any case, a website will try to sell a product or a service. However, even though the product or service is great, your visitors might still not buy them. Why? Because you didn’t manage to

By - Patrick Foster

Why The LIFT Model Can Help Lift Your Email Conversion Rates

How To LIFT Your Email Conversions: We all need a little lift every now and then — even your email marketing. In an increasingly digital world, emails are vital drivers of conversions. As a result, it’s crucial that your campaigns are fine-tuned and perfected. But how? You might have heard of the LIFT model before. It’s a valuable way to

By - Sabrina Sedicot

How to Benefit from Data-Driven Marketing Strategies

Why Data-Driven Marketing Strategies? Data-driven marketing has become a popular phrase among entrepreneurs, especially with the development of big data.  For users and business owners alike, there has never been an easier time to  satisfy one’s curiosity. Users can look up nearly everything online, which means business owners can do so as well. Data is being collected, stored and updated

By - Stuart Cooke

What It Really Takes To Rank Top Of Google

Should You Aim To Rank Top of Google? One of the biggest issues for digital marketers is the lack of understanding from prospective clients of what it actually takes to rank at the top of Google and why. Often this lack of understanding isn’t just coming from the client but from the agency or consultant as well. Businesses who have

By - Jack White

Is Big Data Mostly Hype?

What is Big Data and What Does it Mean for Marketing? If you’re into technology and online marketing, then you’ve definitely heard of the big data concept. It’s everywhere. Since it’s so prevalent in online marketing guides, you might assume that it’s absolutely necessary to infuse your strategy with big data analytics. Is it? Some would disagree. When Wired published

By - Ruchi Ruchi Goel

How Do Visual Design feedback Tools Help Optimise Websites?

Why visual design feedback? Insightful visual design feedback can prevent changes being made to your site that can damage the user experience and reduce your conversion rate.  Your website should be like a highly-tuned racing car that provides  a high performance and competitive driving experience. A website’s code, design and content are like the car’s engine, body and fuel respectively.

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