By - Neal Cole

Private Blog Network – A SEO Guide

Why Do SEOs Create A Private Blog Network? A private blog network (PBN) is a black-hat SEO technique for creating high quality backlinks to improve the domain authority and traffic for a site. PBNs hit the news in 2014 when Google tried to eliminate the benefits of sites using private blog networks to build backlinks. As any SEO expert will tell

By - Neal Cole

New Coke – Market Research Fail?

The New Coke Story:   In 1984, Coca-Cola had a problem. Pepsi’s market share was gradually increasing, and if it continued it would overtake Coke by 1990. This was perceived to be caused by two main factors.   In the 1970’s Pepsi had introduced the “Pepsi Challenge” – a blind taste test which showed most Americans preferred Pepsi to Coke by

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