Month: December 2017

Posted on 12th December 201712th January 2018
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Posted in SEO, SEO Link Building

Private Blog Network – A SEO Guide

Why Do SEOs Create A Private Blog Network? A private blog network (PBN) is a black-hat SEO technique for creating high quality backlinks to improve the domain authority and traffic for a site. PBNs hit the news in 2014 when Google tried to eliminate the benefits of sites using private blog networks to build backlinks. As any SEO expert will tell

Tagged : SEO, SEO Link Building

Posted on 4th December 20178th July 2020
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Posted in Brand, Herd instinct, Loss Aversion, Market Research, Marketing, Psychology
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2 Comments on New Coke – Market Research Fail?

By - Neal Cole

New Coke – Market Research Fail?

The New Coke Story – Why did New Coke fail? New Coke, or Coke II as it was rebranded, is known for being the biggest marketing mistake ever. Why did New Coke fail when Coca Cola spent $4 million on development? The company conducted over 200,000 taste tests and commissioned numerous focus groups and surveys which executives claimed showed

Tagged : Coca Cola, market research