Why does your landing page design suck? Are you struggling with a conversion rate of less than 6% with your landing page design? Are over 30% of your visitors bouncing and are your engagement metrics poor? Well, if that is the case there is a strong likelihood that your page is suffering from one or more of the
Natural Instincts Drive Our Behavior: Would you believe me if I said that deep inside we are still those savages who lived in caves and walked around in leather thousands of years ago? Of course, modern human beings are advanced and sophisticated creatures. We have iPhones and Tesla cars; we live in fancy houses and wear nice clothes (even though
Are most A/B test results illusory? In a report on A/B testing Martin Goodson at Qubit suggests that “most A/B winning test results are illusory”. Andre Morys at Web Arts goes even further and argues that “90% of test results are a lie.” If their estimates are correct then a lot of decisions are being made based upon invalid
How does a heuristic evaluation improve conversion? A heuristic evaluation is an expert based analysis that applies experience-based techniques to identify and discover solutions to problems with a user experience. It is a structured approach to assessing an existing user design and though it offers no guarantees about being right, it is an important initial step in a systematic approach
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