By - Neal Cole

Why Should You Use A Google 5 Day Design Sprint?

What I learned from a Google 5 day design sprint I was recently asked to use my expertise in user behaviour and conversion optimisation to contribute to a Google 5 day design sprint run by New Haircut. It was a very intensive, but enjoyable five days working on a new digital concept. It’s a great way of making rapid progress

Image of Ryanair Insurance - country of residence
By - Neal Cole

Dark UX or Persuasive Design?

What is Dark UX? As a conversion rate optimisation consultant I find dark UX interesting because it essentially puts the needs of the company before that of the customer. It is the opposite of normal UX principles as dark UX employs design improve your conversion rate by tricking people into taking a decision that may not be in their best

By - Neal Cole

Hotjar Analytics Review

  Hotjar Behavioural Analytics: If you want to improve your website conversion rate it’s essential that you understand the behaviour and motivations of your visitors. If like me you run a start-up and have a very limited budget you might think you can’t afford user experience analytics and customer feedback tools to evaluate how well your website is performing. Indeed, when

By - Neal Cole

5 Ways of Using Word Clouds to Enhance Digital Marketing

Word Clouds For Digital Marketing: Word clouds are a great creative tool that many of us love to play around with. They generate an image composed of words from content that has been submitted in the tool. The size of individual words in the word cloud indicates its frequency or importance. However, word clouds are also very useful tools for

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