By - Neal Cole

The Myth of The Average User

Beyond The Average User! Averages are everywhere in digital marketing. Mobile designers use average thumb size to determine button height and project teams often base decisions on the average user. Many metrics are also based on averages  such as click-through rates, open rate, conversion rate and average basket value. Whether we like it or not most websites are designed for

Theresa May made the campaign about her leadership and this back-fired
By - Neal Cole

What Brands Learnt From The 2017 Election Campaign?

8 Marketing Lessons From Theresa May’s Campaign When Theresa May called the general election in April the polls were showing a lead for the Conservative Party of up to 20 points. It looked certain that May would get a much improved majority in parliament. However, during the course of the campaign the Conservative’s lead almost evaporated as Theresa May’s popularity

By - Neal Cole

Web Form Design Best Practices To Optimise Conversions

62 Web Form Design Best Practices:   Whether it’s a contact form, registration form or check-out process, web forms can be a significant barrier to conversion. Even a simple opt-in web form can create friction and anxiety about entering personal information online. Use these web form best practices to improve your conversion rate.   A well designed and optimised web