Many decisions are influenced by cognitive bias
By - Neal Cole

Can You Measure Customer’s Sub-Conscious Motivations?

Sub-Conscious Motivations Are Hidden From Us: Neuroscience suggests that up to 95% of our decisions are made by our emotional sub-conscious brain and yet most research targets the conscious mind. To understand implicit (psychological) goals it is therefore necessary to access the unconscious brain as this is known to direct attention towards brands and is more predictive of purchasing behaviour

Loss aversion influences behaviour is lots of ways
By - Neal Cole

Should You Optimise For Your VIP Customers?

What if most revenues are generated by a few VIP customers? Some websites get most of their revenues from a relatively small proportion of high value VIP customers. This begs the question  should you optimise your site design around your most profitable segment of customers or for your mass of ordinary customers? How do we optimise the conversion rate? One

Many SEO consultants guarantee to get you to the top of Google search but fail to deliver in a meaningful way
By - Neal Cole

SEO Services & The Scams To Avoid

SEO Services & How To Spot SEO Scams! On an almost daily basis I receive emails about SEO  services offering to “optimise” my site and improve my Google search ranking. These SEO services often claim to guarantee to get my site at the top of the first page of Google (even though I have already achieved that), to send more visitors

By - Neal Cole

Commitment and Consistency Influence Behaviour

The Power of Commitment & Consistency! We have all heard stories of how people are often unwilling to intervene when they see a crime committed in broad daylight. Why would people put themselves at risk to assist a complete stranger? Well, in 1972 the psychologist Thomas Moriarty conducted a study to  see if he could use a simple psychological weapon

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