Sub-Conscious Motivations Are Hidden From Us: Neuroscience suggests that up to 95% of our decisions are made by our emotional sub-conscious brain and yet most research targets the conscious mind. To understand implicit (psychological) goals it is therefore necessary to access the unconscious brain as this is known to direct attention towards brands and is more predictive of purchasing behaviour
What if most revenues are generated by a few VIP customers? Some websites get most of their revenues from a relatively small proportion of high value VIP customers. This begs the question should you optimise your site design around your most profitable segment of customers or for your mass of ordinary customers? How do we optimise the conversion rate?
SEO Services & How To Spot SEO Scams! On an almost daily basis I receive emails about SEO services offering to “optimise” my site and improve my Google search ranking. These SEO services often claim to guarantee to get my site at the top of the first page of Google (even though I have already achieved that), to send more visitors
The Power of Commitment & Consistency! Why is commitment and consistency one of the most powerful and persuasive techniques? Why would people ignore long held opinions and follow a course of action against their own best interests? What drives blind commitment and consistency? To understand the answers to these questions we outline the evidence and examples of how to