By - Neal Cole

How important are processes in conversion rate optimisation?

Do processes matter for conversion optimisation? Processes matter as they help structure our behaviour and reduce the risk that we might forget to do something important. They provide for a consistent framework and can ensure rigour in our problem solving and strategy. As a conversion rate optimisation (CRO) consultant I have a number of processes including one for persona development,

By - Neal Cole

What Is Conversion Rate Optimisation?

Does CRO Say What It Does On The Tin? When people ask me what I do for a living and I mention website or conversion rate optimisation (CRO) I often find they think I’m talking about another area of digital marketing. Many people think CRO  is related to Search Engine Marketing, PPC or SEO.  This should not be a surprise

By - Neal Cole

Why are the habits of successful people a myth?

What is a narrative fallacy? Have you noticed social media’s obsession with the habits of successful people, how politicians suggest simple solutions to complex problems and the appeal of magical ‘silver bullet’ fixes? People like to simplify things as we have a natural desire to understand what causes events and we hate uncertainty. In the book The Black Swan, Nassim

By - Neal Cole

How To use Google Search Console To Boost Conversions

Google Search Console is Free! When I advise start-ups on conversion rate optimisation the first thing I do is set them up with  Google Search Console tool (previously Google Webmaster Tools). Unlike many free solutions Google Search Console provides webmasters with a  comprehensive set of tools to inform and improve a site’s performance from an SEO, user experience and conversion

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