The Top Blog Post – What Happened in 2016? 2016 has been a great year for Conversion-Uplift as I now offer conversion rate consultancy services to a range of organisations. I also migrated from Tumblr to a WordPress and published a Glossary of Conversion Marketing. This has over 250 pages of definitions and examples from the commercial world. But what
Auto-play is bad for website accessibility! Do you find it annoying when someone who is playing music or a video in a public place doesn’t use headphones, but expects you to listen to their music or movie choice without you having a say in the matter? Well, how do you think your visitors might feel when they land on
Why More Is Less & The Paradox of Choice! In his book The Paradox of Choice – Why more is less, Barry Schwartz challenges the myth that giving people more choice is positive and makes people feel in control. Rather, he suggests that the paradox of choice is that too much choice creates anxiety and reduces satisfaction with the choices
Why do facts not change opinions? There is a general misconception that by presenting facts and figures that contradict a person’s existing beliefs we can change their opinion. In reality the backfire effect suggests it can have the opposite effect. Hilary Clinton certainly tried to use facts and figures in the 2016 US presidential election. However, she failed to win
Eye Tracking with iMotions As previously covered on Conversion-Uplift, eye tracking is a tool that is becoming increasingly popular for a host of digital marketing issues, including conversion rate optimisation. The original post covered specific eye tracking and facial recognition solutions that have sprung up in recent years. Here we’ll go more in detail on one of the several eye
