Multi-armed bandits seek to aggressively optimise content
By - Neal Cole

Are Multi-Armed Bandit Tests Superior To A/B Tests?

  What are multi-armed bandit tests?   Multi-armed bandit tests (MAB) uses an algorithm to proactively seek out the best performing experience and aggressively optimises to increase the average conversion rate during a test. This means that you can earn and learn simultaneously as traffic is automatically switched to the variant with the highest conversion rate. What is a bandit?

By - Neal Cole

Secrets of Optimising Gambling Sites – Bonuses

Bonuses on Gambling Sites : Until I moved to Gibraltar, the self-proclaimed home of online gambling sites, I had not given much thought to the challenges of optimising gambling sites and how they use bonuses to attract new customers. I previously worked in e-commerce and financial services so it was a bit of a change. Once I had completed a

Emotional factors played a big part in the outcome of the US presidential election.
By - Neal Cole

Why did the polls get it wrong again?

When will we learn? The opinion polls were wrong again! Just like in 2015 with the UK General Election the US polls wrongly predicted the outcome. Why are opinion polls wrong, wrong, wrong? The most obvious reason is that we are inter-connected, emotionally volatile beings, with complex underlying psychological motivations that subconsciously drive our behaviour. We are not fully aware