5 Reasons To Build A Business Blog Today

Big business abandons blogging.

Blogging is dead.

Is it true? Yes, big companies are abandoning their blogs, probably because the ROI is difficult to calculate and shareholders complain too much.

No, blogging is no more extinct than the last time it was declared a dead donkey. Hasn’t social media marketing taken over? Forget it. Social media is for fun, not solving urgent needs.

Blogging wins the conversion battle every time. A business blog is still the most efficient way for a small company to generate prospects and then to convert them into buyers.

1.    Blogging Improves Google Search Results

Blogging is good for search results in many ways.

Each new blog post means that you have another indexed page on Google’s computers. The more text you have on your site, the more likely it is that Google will judge it as a good match for a given search query.

Google also takes more notice of recent website posts than ones from the golden age of steam. Frequently updated blog posts are the best way better search engine results pages (SERPS).

Ranking higher in Google is more than just a vanity metric. If you rank higher, you get more clicks, more traffic, and more leads.

2.    Blogging Brings You More Traffic

 

Image Source:
Image Source – Free PDF download:

The chart above is from a Hubspot report that you can download for free. It shows that sites with more pages get more traffic. A blog is the best way to grow your site gradually and naturally.

A blog post is a magnet that keeps on pulling, forever.

Image of chart showing proportion of contacts generated by recent and previous posts
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This Hubspot chart shows this magnetic effect. Every post you write adds to the overall lead-attracting power that your blog has. Your old posts will still rank in search engines and bring in new leads 12 months down the line.

 

3.    Blogging Builds Your Reputation

This Forbes post gives various ways to increase your reputation. The one that stands out is “Go out of your way to help others reach their goals.” This is how your blog helps your rep.

People read your blog for what they get out of it. If you are writing to help people, then they will have more regard for you and will be more likely to buy your services than those of a less helpful competitor.

Some companies spend millions building a brand that is instantly recognizable in an attempt to link brand and reputation. Blogging is not free because of the time and resources you need to do it well, but it is a lower cost option than social media and television advertising campaigns.

You don’t need to establish your brand/reputation with everyone on the entire planet who breathes. You only need to reach your niche consumers, and that can be done for less than you think by blogging.

4.    Blogging Builds Your Email List

If you have an email list, then you can use an email marketing platform to send them marketing emails. There are as many statistics relating to the positive ROI of emails as there are fish in the sea. Here are just a few, including “For every $1 spent, $44.25 is the average return on email marketing investment. – EmailExpert “[Infographic] 10 Must Know Email Marketing Stats 2014” (2014)”

If someone subscribes to receive your emails, then that person is interested in your services. The act of subscribing filters out the time-wasters from those who are serious.

Having a helpful blog is the best way to encourage prospects to subscribe to your emails.

 

5.    Blogging Builds Customer Relationships

Nobody buys from someone they don’t trust. To build trust, you need to build a relationship with each client.

Building trust takes time and many marketing ‘touches’. Buyers need to feel they know you and like you before they eventually trust you.

Blog subscribers will see your focus on fixing problems that they and other readers have. Their respect for you will grow, especially when they see you responding to comments on your blog posts.

Starting Your Blog

You may well be short of time, but your business needs a blog. This Conversion-Uplift post describes how a blog and social media campaigns can work together. You need to use both channels, just like you need nuts as well as bolts to build anything from a construction kit.

You don’t have the time? According to this guru you can build a blog in 47 minutes. This post gives you screenshots and the exact process you need to replicate Neil’s building process.

The time to make new posts to your blog is significant, but so are the leads that it will bring. Another screenshot from Hubspot’s free and downloadable Marketing Benchmarks Report makes the point very well.

Image of chart that shows how much more traffic a site with 51 to 100 pages gets compared to one with a site with 50 or fewer pages
Image Source – Free PDF download:

 

The more pages on your blog, the more business leads you will get.

Thank you for reading this post and if you found it useful please share using the social media icons on the page.

 

You can view my full Digital Marketing and Optimization Toolbox here.

To browse links to all my posts on one page please click here.

  • Neal has had articles published on website optimisation on Usabilla.com  and as an ex-research and insight manager on the GreenBook Blog research website.  If you wish to contact Neal please send an email to neal.cole@outlook.com. You can follow Neal on Twitter @northresearch and view his LinkedIn profile.

Crowdstream – Live Chat Product Review

Crowdstream.io Product Review:

 

Live chat is a proven tool for engaging with website visitors in real-time to assist them in their user journey. Whether it’s problem resolution, customer feedback, or just providing reassurance to visitors that they can have a conversation almost instantly if they get into difficulties. However, most live chat solutions charge a set amount per agent using the software concurrently. This can lead to a significant increase in costs as a website scales up to respond to traffic growth.

Unlimited Users:

Crowdstream, a new entrant to the live chat and CRM market aims to change this business model by having no limit on the number of agents concurrently using their software. As you can see from the table below Crowdstream’s pricing structure is based around the number of customer profiles you need rather than the number of chat hosts working simultaneously. If you need live chat for your personal website then Crowdstream may not be for you, but if you want to add or remove agents as and when you need them Crowdstream gives you the flexibility to do so without any cost implications.

Image of price comparison table for Live Chat software solutions
Source: Conversion-Uplift.co.uk, 2016

 

So what are the main benefits of Crowdstream as a live chat and CRM solution?

  • You can contact anonymous visitors on your site and begin a conversation to find out what they are looking for and capture potential sales leads.
  • Allow visitors to contact you if there are in difficulty or would like to ask questions about your site.
  • The chat button is customisable. You can change the location, colour, labels and the shape of the button.
  • Create profiles of customers and prospects in the UI and Crowdstream will enrich the profile with names, photos, and social data to allow you to build real relationships with your customers when they are online.

Image of composing a message using Crowdstream.io

  • Send messages to visitors using integrated analytics and create smart segments with triggers to message prospects or customers based upon actual behaviour.
  • Create broadcast messages to communicate to all visitors or specific segments in a non-intrusive way.

Image of Crowdstream.io insights dashboard

  • The real-time dashboard provides instant information on the precise content that users are browsing, their traffic source, language, location and their level of engagement. This allows you to build up a picture of individual customers which you can use to target them with relevant messages.

Crowdstream also easily integrates with popular solutions such as Google’s Search Console, MailChimp, Stripe and Mandrill. I integrated with Google’s Search Console with a couple of clicks and then had access to data on source of traffic and keywords.

To summarise Crowdstream is a flexible and cost effective live chat solution that also offers light CRM functionality to proactively target customer segments according to their online behaviour. The broadcast function is great for generic communications, but the real benefit of Crowdstream is the ability to have conversations with individual customers and prospects in real-time to build establish and build lasting relationships with your visitors.

 

Thank you for reading my post and if you found it useful please share using the social media icons on the page.

You can view my full Digital Marketing and Optimization Toolbox here.

To browse links to all my posts on one page please click here.

  • Neal has had articles published on website optimisation on Usabilla.com  and as an ex-research and insight manager on the GreenBook Blog research website.  If you wish to contact Neal please send an email to neal.cole@outlook.com. You can follow Neal on Twitter @northresearch and view his LinkedIn profile.