By - Neal Cole

12 Awesome Free Persona Templates

Persona Template – Free !   Updated 02/07/2020 – Now with 12 free persona templates.   A persona template is often applied in user-centred design because they create better understanding of and empathy for prospects and customers alike. Buyer persona templates are used for a variety of purposes,  including as a customer journey mapping tool, improving customer onboarding, designing sales

By - Neal Cole

How To Use Buyer Personas To Improve Conversions

Buyer Personas and website optimisation: Why is it that there is so much talk about creating buyer personas and yet I often see little evidence that they are utilised effectively to improve the bottom line and increase conversion rates? Creating buyer personas make a lot of sense but rarely do they appear to be discussed when companies create website optimisation

By - Neal Cole

How to improve site load speed to increase conversions

Does load speed matter? A slow loading webpage creates a poor user experience, but does it really make a significant difference if you have an awesome proposition, product or website? Well, Google discovered that page speed does matter big time and it shelved a potential improvement to its search engine results page as a direct result. After listening to customers