By - Neal Cole

The Psychology of Pokemon Go

Learn the psychological secrets of Pokémon Go’s success! In just two weeks Pokemon Go, the augmented reality smartphone game designed by Niantic, achieved over 21 million active users in the US, more than Candy Crush did at its peak. The game’s popularity has quickly spread in other countries  and it is now becoming a global phenomenon. So, why did Pokemon

By - Neal Cole

7 Marketing Lessons From The Brexit Campaigns

Why Did Leave Win? The UK’s EU referendum result surprised many people outside the UK. But a review of the strategies used by the campaigns  gives some clear reasons for the outcome and provides some important lessons for marketers.  The Remain campaign was expected to win partly because of the uncertainty that leaving the UK would create. The fact that

By - Neal Cole

Conversion Rate Optimisation Strategy Mistakes

10 Top Conversion Rate Optimisation Strategy Mistakes: There is plenty of advice on Twitter and other social media about conversion rate optimisation strategy. ConversionXL, Widerfunnel, and Hubspot to name but a few. Despite this many organisations continue to make some basic errors that seriously limit their ability to improve sales and revenues from their conversion rate optimisation strategy. Below are nine of

By - Neal Cole

Referendum a “Device of Dictators and Demagogues”?

Updated 26/11/2018: Is the EU referendum the will of the people? The EU referendum result  has huge implications for the UK and yet referendum have a very chequered history as a democratic device. Despite a slim majority (52%) being in favour of leaving the EU most politicians claim it was a “clear result” and frequently state that it was the

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