By - Neal Cole

18 Top Web Analytics Tools Compared

Why Are Web Analytics Tools Important? Web analytics tools allow you to track exactly where visitors go on your site, how long they spend on each page and how they interact with your site or app. This allows you to understand more about your potential customers and to measure, analyse and report on your traffic. Web analytics tools answer four key

Single page websites like popcorngarage.com can cause problems with SEO and conversion
By - Neal Cole

Why Do One-Page Websites Suck?

What Is A One-Page Website? Is a one-page website a passing fad that participants will in time see as a ghastly mistake or do they have a place as a practical alternative to the traditional large website? Now, I’m not questioning the role of a single page website for a landing page for promotions or product announcements, special project, showcasing a portfolio or a

Image of video spokesperson on lettingref.com
By - Neal Cole

Does A Website Presenter Improve Conversions?

  What Are The Benefits Of  A Website Presenter?  If you visit the websites for Virgin Holidays, IoEE, Lettingref.com, Sheraton Hotels, Surefit Carpets, or many other sites you may come across a virtual website presenter or greeter. A video  spokesperson normally features a transparent background to create the impression that they are standing on your website and this means they grab attention. It can also reduce

By - Neal Cole

Email Marketing Strategies To Improve Conversion

  Why is email marketing important?   Email  marketing has transformed how we do business and it has been recognised as the technology that has had the greatest impact on how we work over the past ten years. Email marketing also is vastly more effective at acquiring new customers than social media – almost 40 times that of Facebook and Twitter combined.   However,

By - Neal Cole

20 Top Email Address Checker Solutions Compared

20 Bulk Email address checker Software Solutions: Updated 16 October 2019: An email address checker is essential because email marketing can be one of the most effective ways of acquiring new customers and reactivating existing customers. However, research suggests that on the average contact list around 60% of emails are inactive as email address checker software is not regularly used.  So less

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