By - Neal Cole

Is It Time To Kill-Off The Conversion Funnel?

Does The Conversion Funnel Exist? The conversion or sales funnel is based upon linear models of decision making such as  A.I.D.A (Attention, Interest, Desire, Action). This ignores the reality that people don’t mindlessly go though each step in a mythical conversion funnel until they complete a purchase. People are highly connected and use their social networks extensively to identify different ways they

By - Neal Cole

How To Use Live Chat To Improve Conversions

What Are The Benefits of Live Chat? Updated 12/06/2020:   Live chat can help improve visitor engagement, reduce bounce rates and cut operational costs by offering real-time interaction with customers whilst they are on your website. Why wait until visitors have left your site to try and contact them? Live chat is a key tool for conversion rate optimisation and 

image of pencil and calculator on paper with columns of numbers
By - Neal Cole

Why Is The Market Research Budget The First To Be Cut?

Is The Market Research Budget Under Pressure? A few years ago I was working for a UK commercial bank and the Marketing department had been called together to meet the new Head of Marketing. As our new colleague was introduced to each area of marketing she acknowledged the value that they offer to the organisation. However, when she was introduced

Usability research offers valuable insights into how to improve a user experience, but does the research always reflect real behaviour?
By - Neal Cole

Does Usability Research Reflect Real Behaviour?

  Does Usability Research Measure Reality? Usability research is recognised as essential for checking whether a site or app is intuitive and easy to navigate to create a great customer experience.  Usability research helps inform our decisions about the choice architecture.  Remote usability research solutions or face-to-face user interviews are often used to identify the main usability problems, but do these

Image of beautiful women used by ecommerce retailer Very.co.uk
By - Neal Cole

Are Images of Beautiful Women a Distraction?

Do Images of Beautiful Women Influence Behaviour? Images of beautiful of women are often used on websites to get attention and sell product. This is probably because sex is one of our strongest and most basic instincts. We sometimes make decisions on the possibility of having sex, having more sex or being more sexually attractive. However, brand guardians sometimes challenge the use of images

image of faces of two women from jpegmini.com
By - Neal Cole

Image Optimisation Tools To Improve Load Speed

14 Resources For Image Optimisation: Pictures are important for websites because studies indicate that a relevant image improves engagement and views of a page. Images grab our attention and can trigger emotions much more quickly than text. Our brains process images almost instantly, but it takes much longer to read copy. But do you need worry about  image optimisation? Serving images has a cost as

By - Neal Cole

Over 50 Awesome Social Media Marketing Tools

Why are social media marketing tools important? Social media  marketing tools have become more valuable as the use of online social networks have exploded over the last decade. For many people social networks are one of their main sources of information and news. Millions of people share photos, messages and content every day on social media. Are social networks anything

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