The Top Blog Post – What Happened in 2016? 2016 has been a great year for Conversion-Uplift as I now offer conversion rate consultancy services to a range of organisations. I also migrated from Tumblr to a WordPress and published a Glossary of Conversion Marketing. This has over 250 pages of definitions and examples from… Continue reading What Was The Top Blog Post of 2016
Auto-play is bad for website accessibility! Do you find it annoying when someone who is playing music or a video in a public place doesn’t use headphones, but expects you to listen to their music or movie choice without you having a say in the matter? Well, how do you think your visitors might… Continue reading Why is auto-play always bad for conversions?
Why More Is Less & The Paradox of Choice! In his book The Paradox of Choice – Why more is less, Barry Schwartz challenges the myth that giving people more choice is positive and makes people feel in control. Rather, he suggests that the paradox of choice is that too much choice creates anxiety and… Continue reading 11 Strategies From The Paradox of Choice To Boost Conversions!
Why do facts not change opinions? There is a general misconception that by presenting facts and figures that contradict a person’s existing beliefs we can change their opinion. In reality the backfire effect suggests it can have the opposite effect. Hilary Clinton certainly tried to use facts and figures in the 2016 US presidential election.… Continue reading How Does The Backfire Effect Shape Beliefs?
Eye Tracking with iMotions As previously covered on Conversion-Uplift, eye tracking is a tool that is becoming increasingly popular for a host of digital marketing issues, including conversion rate optimisation. The original post covered specific eye tracking and facial recognition solutions that have sprung up in recent years. Here we’ll go more in detail on… Continue reading A Closer Look at iMotions Eye Tracking
What are multi-armed bandit tests? Multi-armed bandit tests (MAB) uses an algorithm to proactively seek out the best performing experience and aggressively optimises to increase the average conversion rate during a test. This means that you can earn and learn simultaneously as traffic is automatically switched to the variant with the highest conversion… Continue reading Are Multi-Armed Bandit Tests Superior To A/B Tests?
Bonuses on Gambling Sites : Until I moved to Gibraltar, the self-proclaimed home of online gambling sites, I had not given much thought to the challenges of optimising gambling sites and how they use bonuses to attract new customers. I previously worked in e-commerce and financial services so it was a bit of a change.… Continue reading Secrets of Optimising Gambling Sites – Bonuses
When will we learn? The opinion polls were wrong again! Just like in 2015 with the UK General Election the US polls wrongly predicted the outcome. Why are opinion polls wrong, wrong, wrong? The most obvious reason is that we are inter-connected, emotionally volatile beings, with complex underlying psychological motivations that subconsciously drive our behaviour.… Continue reading Why did the polls get it wrong again?
Big business abandons blogging. Blogging is dead. Is it true? Yes, big companies are abandoning their blogs, probably because the ROI is difficult to calculate and shareholders complain too much. No, blogging is no more extinct than the last time it was declared a dead donkey. Hasn’t social media marketing taken over? Forget it. Social… Continue reading 5 Reasons To Build A Business Blog Today
Crowdstream.io Product Review: Live chat is a proven tool for engaging with website visitors in real-time to assist them in their user journey. Whether it’s problem resolution, customer feedback, or just providing reassurance to visitors that they can have a conversation almost instantly if they get into difficulties. However, most live chat solutions charge… Continue reading Crowdstream – Live Chat Product Review