By - Neal Cole

How To Create An Awesome Explainer Video

 Why Should You Use Explainer Videos?  So you think you want an explainer video on your website? Well, there are plenty of good reasons why you should be seriously considering this option to improve your conversion rate on key pages. People are 174% more likely to buy after watching a product video Videos are typically shared  around 12 times more than links and text posts

Using icons without labels can reduce the use of navigation elements
By - Neal Cole

Are Icons Without Labels Conversion Killers?

Are you annoying visitors by having icons without labels?  Labels are helpful right? Without labels we are unable to categorise products, services, websites, cars, even people and many other things. So WTF  – I keep coming across websites and apps that use icons without labels. Are they completely mad or do they think it is cool to create uncertainty and

By - Neal Cole

How To Optimise Conversions Using A/B Tests

6 Types of A/B Tests You Should Be Running:   When people talk about A/B tests they often refer to call to action button changes and landing page tests.  They also sometimes talk about only changing one element on a page at a time to ensure you can tell exactly what generated the difference between the two experiences. This last point of view

By - Neal Cole

12 Must Read Digital Marketing Books

12 Must Read Digital Marketing Books: Here are twelve  brilliant digital marketing books that will give you insights into conversion rate optimisation  and provide help with marketing, design, usability and the psychology of  visitor behaviour. These are excellent books for helping you define your strategy and identify insights to develop hypothesis for website/app and landing page design and optimisation. The first three books

By - Neal Cole

How do Names Influence Behaviour and Outcomes?

How Names Influence Our Behaviour Names and the psychological associations they hold are so deeply rooted in our psyche that we are magnetically drawn towards the concepts they embody. These associations are so strong that they can result in behaviour that is automatic and totally irrational. As a result names can be used for good effect on websites to engage and motivate people

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