Reward Psychology – Understanding Automatic Behaviour: To encourage visitors to undertake a new behaviour on your website, such as making a first purchase or playing a game, you might want to offer something to reward that activity. But when should you provide a reward and how do you encourage repetitive behaviour? This post examines reward psychology so that you can create an
Why Cross-Browser Testing Tools? Do you every wonder why your conversion rate is significantly lower on some browsers and devices? This is because web pages can look very different in each browser they are viewed in because a browser understands some code slightly different than other browsers. This can often be the cause of your conversion rate being significantly lower
The Impact of Opinion Polls: During the run up to the 2015 UK General Election the opinion polls were consistently wrong and led many people to believe there would be a hung parliament. The polls in 2015 underestimated support for the Conservative Party as research companies failed to allow for the greater difficulty in sampling such voters who are generally
Are Opinion Polls Flawed? The shock result of the the 2015 UK general election and the EU referendum called into question the market research industry’s ability to accurately predict future behaviour using opinion polls. Is this an example of an outdated and flawed measurement method being shown to be incapable of delivering the insights it is meant to provide? Is
The Rise of The Mobile Only User: Since 2014 mobile devices have been the most used device to browse the internet. But this is only a transient stage in the shift towards the dominance of mobile devices. The real change is the mobile only user, where visitors rely solely on their mobile devices and never return to a laptop or PC.