Image of methods companies use to improve conversion
By - Neal Cole

Insights For Website Optimisation

My notes from the 2015 London Conversion Conference: So what did I take away from attending the London Conversion Conference on 29th October? Well, to keep it simple here are my top insights and key take-outs from the conference. Psychology is our guide: Behaviour drives preferences. The consistency bias means that we if we begin engaging with a website we soon convince ourselves

By - Neal Cole

Does Low-Contrast Text Kill Conversion Rates?

Why Does Low-Contrast Text Suck? Low-contrast text is a concern because much of the information we glean from a website is in the form of letters, words, sentences and paragraphs carefully crafted to communicate how the site can help visitors complete a task or achieve a goal. This is normally assisted by the use of high contrast fonts and typefaces that make the

By - Neal Cole

Ecommerce Customer Review Platforms & Website Rating Software

  Establish Trust  To Improve Traffic & Conversions:  Updated 16/11/20 – Scroll down to see browser extensions to authenticate websites:   Trust is just as important online as it is offline. That’s why many people use website rating reputation tools to check out websites, links and files before they decide to interact with them. Website owners can also use these

By - Neal Cole

How Culture influences Website Design

Culture Influences Website Design and Optimisation:   This post explores the science of how culture influences website design and conversion rate optimisation. Marketing is about persuading visitors to take action. But what if your visitors come from a range of different countries and cultures?  Will one strategy work for all visitors even though they come from different cultures? Design and

By - Neal Cole

Voice of The Customer Tools To Boost Conversions

Do you want to use Voice of the Customer tools to get feedback from your visitors, but not sure how to go about it? I’ve outlined below a best practice guide on how to use online Voice of the Customer tools to gain insights and increase conversions. I’ve also reviewed over 20 online survey tools for you to use. When

By - Neal Cole

How To Create An Awesome Explainer Video

 Why Should You Use Explainer Videos?  So you think you want an explainer video on your website? Well, there are plenty of good reasons why you should be seriously considering this option to improve your conversion rate on key pages. People are 174% more likely to buy after watching a product video Videos are typically shared  around 12 times more than links and text posts

By - Neal Cole

Are Icons Without Labels Conversion Killers?

Are you annoying visitors by having icons without labels?  Labels are helpful right? Without labels we are unable to categorise products, services, websites, cars, even people and many other things. So WTF  – I keep coming across websites and apps that use icons without labels. Are they completely mad or do they think it is cool to create uncertainty and

By - Neal Cole

How To Optimise Conversions Using A/B Tests

6 Types of A/B Tests You Should Be Running:   When people talk about A/B tests they often refer to call to action button changes and landing page tests.  They also sometimes talk about only changing one element on a page at a time to ensure you can tell exactly what generated the difference between the two experiences. This last point of view

By - Neal Cole

12 Must Read Digital Marketing Books

12 Must Read Digital Marketing Books: Here are twelve  brilliant digital marketing books that will give you insights into conversion rate optimisation  and provide help with marketing, design, usability and the psychology of  visitor behaviour. These are excellent books for helping you define your strategy and identify insights to develop hypothesis for website/app and landing page design and optimisation. The first three books

By - Neal Cole

How do Names Influence Behaviour and Outcomes?

How Names Influence Our Behaviour Names and the psychological associations they hold are so deeply rooted in our psyche that we are magnetically drawn towards the concepts they embody. These associations are so strong that they can result in behaviour that is automatic and totally irrational. As a result names can be used for good effect on websites to engage and motivate people