Market research can be frustrating when you realise how many business people perceive the industry
By - Neal Cole

What Do Business People Think About Market Research?

There are many misconceptions held by business people about how to conduct and use market research. This can be frustrating when you work in market research on the client-side. Some recent posts on Twitter suggest that research agencies are often at fault, but I disagree as I found the attitudes about research among some of my colleagues to be one