Month: October 2012

Last Updated on 4th August 2020
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Posted in Behavioural Economics, Herd instinct, Market Research, Marketing, Social Learning, Social Media, Social Networks

By - Neal Cole

How Do Social Networks Influence Consumer Behaviour?

Do People Act in Isolation? People do not act in isolation because they are connected with many people though highly complex social networks which influence our behaviour. In ‘I’ll have what she’s having’; Mark Earls and his co-authors explain how social learning (i.e. imitating other people) acts as the engine for the spread of culture, human behaviour

Tagged : Behaviour, Blog, Decision making, Herd, innovation, Mark Earls, market research, social dispersion, Social networks

What do business people think about market research?

Last Updated on 4th December 2017
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Posted in Focus Groups, Market Research, Voice of Customer

By - Neal Cole

Do Companies Care About The Quality Of Market Research?

What Do Executives Care About? I’ve read a number of posts about the quality of market research. Some of these posts have criticised poor practices of research suppliers and others point to the frailties of client side-researchers. Some valid points have been made, but there is a danger that we are missing the bigger picture here. Market research is a

Tagged : Blog, Co-creation, Collaboration, market research, Marketing, research