By - Neal Cole

How Do Social Networks Influence Consumer Behaviour?

    Do People Act in Isolation?   People do not act in isolation because they are connected with many people though highly complex social networks which influence our behaviour. In ‘I’ll have what she’s having’; Mark Earls and his co-authors explain how social learning (i.e. imitating other people) acts as the engine for the spread of culture, human behaviour

What do business people think about market research?
By - Neal Cole

Do Companies Care About The Quality Of Market Research?  

What Do Executives Care About? I’ve read a number of posts about the quality of market research. Some of these posts have criticised poor practices of research suppliers and others point to the frailties of client side-researchers. Some valid points have been made, but there is a danger that we are missing the bigger picture here. Market research is a

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