The AIDA model is still widely used by marketers and reinforces a common myth about human behaviour
By - Neal Cole

4 Common Myths About Consumer Behaviour

What Drives Consumer Behaviour? Consumer behaviour is a complex process which behavioural economics is now helping us to better understand. However, most marketing theory about consumer behaviour is based around simplified models which are increasingly being shown up as not fit for purpose. As a result a number of myths have grown up about consumer behaviour and decision making that

By - Neal Cole

Why Do Companies Buy Cheap Market Research?

  I read with interest Edward Appleton’s blog (Can MR Clients Recognise Quality When They See It?). Edward was commenting on Reg Baker’s post Final Thoughts on MRMW where he suggested that “if online and social media have taught us nothing else it’s that clients sooner or later will buy cheap data over good data every time.” Reg Baker I agree

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