By - Neal Cole

Does The Law of Small Numbers Explain Many Myths?

  What Is┬áThe Law of Small Numbers? The psychologist ┬áDaniel Kahneman points out that many social scientists, psychologists and market researchers often fall foul of a common human bias – the law of small numbers! Is this bias to blame for many modern day myths and the inability to replicate many well known psychological studies?     The law of

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