Bwin and – gaming sites based in London:

“Neal gets to bottom of your problem, and brings clear, concise and thorough plans to the table. He will be the first guys I contact when I need conversion help and I couldn’t recommend him any higher!” – Danny Mahon, Head of Marketing at & Previously Bwin bingo brands.

RGAx – Re-insurer based in London:

“Neal worked with RGAx on the development of a new customer service and was a real asset in that process. He brought genuine insight and expertise to the group.” – Richard Verdin, Managing Director, RGA EMEA.

Increase Your Revenues From Digital Marketing:

Web analytics, tag management, conversion rate optimisation and more.  Get a free consultation and let me help you grow your business by aligning  your website or app with your business and customer goals.

  • We implement web analytics and tag management solutions to ensure you can measure user behaviour and conversions.
  • Competitor analysis can help put your proposition in context.
  • GTM variable and tag configuration. A Google Analytics audit and reporting to measure performance and make informed decisions.
  • I use behavioural change techniques, such as loss aversion and social norms, to  increase your conversion rate.
  • Converson is key for both PPC and organic SEO campaigns.

I am located in the North West of the UK between Wrexham and Chester,  but work for organisations throughout the UK and Europe.

For a Free introductory consultation contact me by email  – or call us on  +44 077649 51465. – Award winning virtual maths tutor:

I worked with Neal on a competitor analysis based on web site strategy, traffic and buyer behaviour. Neal was very open to understanding my goals for the project and worked with me every step of the way in preparing the report I needed. Neal is very knowledgeable in all of the aspects of digital marketing and CRO that we discussed. I very much appreciated his insights and recommend him highly. – Bill McLaughlin – CMO at Whizz Education


What makes us different?

I understand the importance of setting targets for improving your conversion rate and so I aim to deliver a return on your investment though a customer centric approach  to digital marketing optimisation.

  • Let us create high performing landing pages to boost lead generation or sales.
  • Apply insights to optimise your sign up or check-out forms to increase conversions.
  • I’ll conduct user research to evaluate usability and the overall customer experience.
  • Get help with setting up and developing a programme of A/B testing. 
  • Don’t put up with a low conversion rate for a second longer – get a free initial consultation.
An heuristic evaluation is an important step in conversion optimisation process

How does conversion optimisation work?

We tailor every project to the client’s needs and priorities. We use a variety of techniques to improve your conversion rate, from web analytics, heuristic analysis (e.g. The Lift Model), usability testing,  buyer personas and customer journey analysis.

The Lift Model from Widerfunnel offers a simple but effective framework for evaluating websites and mobile apps.

We use it extensively as it is easy for anyone to understand. There is no need to over-complicate conversion rate optimisation.

The lift model is a framework we use to conduct a heuristic analysis

Ready to make more money from your digital marketing?

Begin your conversion rate optimisation programme with a Free consultation by contacting  us by email at   – –  or  by phone on +44 077649 51465