Improving Revenues From Digital Marketing
Conversion Uplift Ltd is a marketing consultancy set up by Neal Cole which specialises in increasing revenues from digital marketing.
- We conduct conversion optimisation audits to identify how you can improve the performance of your digital marketing. This uses insights from data analytics, psychology, user feedback, usability testing and proven conversion rate optimisation strategies to identify quick wins and more strategic solutions to the opportunities your business faces.
- We apply behavioural change techniques, such as loss aversion and social norms, to nudge customers towards their goals and to increase your conversion rate.
- We have expertise in all aspects of digital marketing including SEO, PPC, A/B testing, content marketing and data analytics.
We are located between Wrexham and Chester, but work for organisations throughout the UK and Europe.
What clients say:
RGAx – Re-insurer based in London:
“Neal worked with RGAx on the development of a new customer service and was a real asset in that process. He brought genuine insight and expertise to the group.” – Richard Verdin, Managing Director, RGA EMEA.
Bwin and Bgo.com – gaming sites based in London:
“Neal gets to bottom of your problem, and brings clear, concise and thorough plans to the table. He will be the first guys I contact when I need conversion help and I couldn’t recommend him any higher!” – Danny Mahon, Head of Marketing at Foxy Bingo and Bgo.com
Whizz.com – Award winning virtual maths tutor:
I worked with Neal on a competitor analysis based on web site strategy, traffic and buyer behaviour. Neal was very open to understanding my goals for the project and worked with me every step of the way in preparing the report I needed. Neal is very knowledgeable in all of the aspects of digital marketing and CRO that we discussed. I very much appreciated his insights and recommend him highly. – Bill McLaughlin – CMO at Whizz Education
What makes us different?
We are marketing strategists who understand user psychology and understand the importance of a customer centric approach to maximise revenues.
We solve real problems and deliver value through our expertise.
How does conversion rate optimisation work?
We tailor every project to the client’s needs and priorities. We use a variety of techniques to improve your conversion rate, from web analytics, heuristic analysis (e.g. The Lift Model), usability testing, buyer personas and customer journey analysis.
The Lift Model from Widerfunnel offers a simple but effective framework for evaluating websites and mobile apps. We use it extensively as it is easy for anyone to understand. There is no need to over-complicate conversion rate optimisation.