How does conversion optimisation work?
We tailor every project to the client’s needs and priorities. We use a variety of techniques to improve your conversion rate, from web analytics, heuristic analysis (e.g. The Lift Model), usability testing, buyer personas and customer journey analysis.
The Lift Model from Widerfunnel offers a simple but effective framework for evaluating websites and mobile apps.
We use it extensively as it is easy for anyone to understand. There is no need to over-complicate conversion rate optimisation.