What happened in 2016?
2016 has been a great year for Conversion-Uplift as I now offer conversion rate consultancy services to a range of organisations. I also migrated from Tumblr to a WordPress and published a Glossary of Conversion Marketing. This has over 250 pages of definitions and examples from the commercial world..
But what caught your imagination most in 2016? Here are my most popular posts of 2016:
1. How to use card sorting – Card sorting tools to improve website navigation. This post made it to the first page of Google and attracts a lots of visitors to the site.
2. Customer ratings – 6 top E-commerce rating and review platforms to build trust and credibility. This post also got to the first page of Google and is currently the most popular article on the site.
3. Optimisation solutions – Digital marketing toolbox – with over 300 solutions. A regular favourite with anyone wanting to optimise their site or app.
4. Competitor analysis – 10 website audience comparison tools for competitor benchmarking. A popular post since it was published in August.
5. Testing solutions – Which A/B & MVT testing solution should you choose? Now includes AI solution from Sentient Ascend.
6. The EU referendum result – They psychology of Brexit – Why emotions won over logic? A topical subject and a psychological perspective of why the UK voted to leave the EU.
7. Cultural dimensions of optimisation – Cross-cultural website optimization. Cultural differences in visitor preferences can seriously upset the standard template approach to website design.
8. Address look-up solutions – 11 free and paid for address look-up solutions. A must for any sign-up form or check-out process.
9. Referendum & democracy – Referendum a device for demagogues and dictators? Another Brexit post, this time about using referendum to make such important decisions.
10. Psychology of incentives – The psychology of reward and how to motivate your customers. What psychology tells us about creating automatic responses for marketing purposes.
Many thanks for visiting my website during 2016 and I hope you will continue to return in 2017 and beyond.
To browse links to all my posts on one page please click here.
- About the author: Neal provides digital optimisation consultancy services and has worked for brands such as Deezer.com, Foxybingo.com, Very.co.uk, partypoker.com and Bgo.com.
- Neal has had articles published on website optimisation on Usabilla.com and as an ex-research and insight manager on the GreenBook Blog research website. If you wish to contact Neal please send an email to firstname.lastname@example.org. You can follow Neal on Twitter @northresearch, see his LinkedIn profile or connect on Facebook.